Woodpecker Affiliate Program 2025

What is Woodpecker?

Overview

Woodpecker is a leading sales automation and cold email outreach platform primarily designed for B2B companies. Launched in 2015 and headquartered in Wrocław, Poland, Woodpecker helps businesses automate personalized email campaigns to generate leads and build relationships with prospects effectively. The platform focuses on simplifying and scaling personalized email outreach while maintaining compliance with anti-spam regulations.

Currently, Woodpecker does not offer a dedicated mobile application; users primarily access its features through a web-based interface that is optimized for desktop use to manage campaigns thoroughly.

The platform attracts approximately 250,000 visits per month. Its main user base and markets are concentrated in the United States, United Kingdom, Canada, Germany, and Australia, reflecting its strong presence in English-speaking and European B2B sectors.

Key Features of Woodpecker

  • Automated Email Sequencing: Enables users to create personalized, multi-step email sequences that automatically follow up based on recipient behavior.
  • Personalization at Scale: Supports dynamic variables and customizable templates to tailor messages for each prospect, enhancing engagement.
  • Deliverability Optimization: Includes tools such as email warm-up, inbox health monitoring, and automatic suppression of bounced or unresponsive addresses to maintain high deliverability rates.
  • CRM Integration: Seamlessly connects with popular CRM platforms like Salesforce, HubSpot, and Pipedrive, ensuring workflow continuity.
  • Reply Detection and Automation: Automatically detects replies and can pause or adjust campaigns accordingly, facilitating timely and relevant follow-ups.
  • Detailed Analytics and Reporting: Offers insights on open rates, click rates, replies, and campaign performance to optimize outreach strategies.

Benefits of Using Woodpecker

  • Time Efficiency: Automates repetitive outreach tasks, freeing up sales and marketing teams to focus on qualifying leads and closing deals.
  • Increased Response Rates: Personalized and timely follow-ups improve engagement compared to generic mass emailing.
  • Improved Deliverability: Features designed to maintain sender reputation reduce the chances of your emails landing in spam folders.
  • User-Friendly Interface: Easy-to-navigate setup and campaign management reduce the learning curve for new users.
  • Scalability: Suitable for startups, SMBs, and larger enterprises due to flexible pricing plans and scalable features.

Applications of Woodpecker

  • Lead Generation: Sales teams use Woodpecker to identify and contact potential clients effectively through cold outreach.
  • Customer Nurturing: Marketers automate follow-up sequences to nurture leads and build relationships over time.
  • Recruitment: HR departments leverage personalized email campaigns for outreach to potential candidates and talent pipelines.
  • Account-Based Marketing (ABM): Enables tailored communication strategies targeted at specific high-value prospects or companies.
  • Business Development: Facilitates connection with partners, vendors, and stakeholders through automated, yet personalized, communication workflows.

Woodpecker Pricing Policy

Woodpecker Pricing Policy

Free Plan Availability and Features

Woodpecker does not offer a completely free plan, but it does provide a 14-day free trial that allows potential users to explore the platform’s core features without any cost. During this trial period, users can send cold emails, manage campaigns, and test automation functionalities, giving them a comprehensive feel for the tool before committing financially.

Trial Period Details

The free trial lasts for 14 days and is time-bound rather than feature-limited. This means users have full access to most features available in the paid plans for the trial duration. There is no requirement for payment information upfront, which lowers the barrier to entry for new users wanting to test the service.

Pricing Plans and Features

Woodpecker’s pricing is structured on a subscription basis, billed monthly or yearly, with discounts available for annual commitments. The pricing is based per user seat, and each user gets their own email account to send campaigns.

  • Pro Plan: Starting at $40 per user per month (billed annually) or $50 if billed monthly. This plan includes personalized cold email campaigns, email sequence automation, A/B testing, integration with CRMs such as Salesforce and Pipedrive, and basic analytics.
  • Enterprise Plan: For teams requiring more advanced features, the Enterprise plan offers additional benefits such as dedicated account management, advanced reporting, security and compliance features like SSO (Single Sign-On), and priority support. Pricing for Enterprise is custom and negotiable based on the number of seats and specific business needs.

Woodpecker does not offer one-time payment options or pay-as-you-go models. Subscriptions renew automatically based on the billing cycle chosen (monthly or annually). Users can cancel at any time, but monthly subscriptions require payment for the full month.

Overall, Woodpecker’s pricing policy is straightforward with a focus on subscription-based access, scalable to individual users and teams, allowing businesses to select the appropriate level of service according to their email outreach needs.

Woodpecker Affiliate Program

Overview of Woodpecker Affiliate Program

Woodpecker is a powerful email automation tool designed for outbound sales teams, helping businesses automate personalized cold email outreach campaigns. The Woodpecker Affiliate Program offers marketers and partners a lucrative opportunity to earn commissions by promoting this widely appreciated platform.

Affiliates benefit from partnering with a reputable SaaS name known for its user-friendly interface, reliable deliverability, and effective email sequencing features. The program provides solid support and transparent terms, making it a promising option for affiliate marketers in the B2B SaaS niche.

Commission Structure

  • Commission Rate: Affiliates earn a recurring 30% commission on every paid subscription generated through their referral links. The commission is percentage-based rather than fixed amount, enabling higher earnings as referrals upgrade or renew their plans.
  • Recurring Commissions: Commissions are paid repeatedly for as long as the referred customer remains a paying Woodpecker user, supporting long-term residual income.
  • Sub-Affiliate Program: Woodpecker offers sub-affiliate commissions as well; affiliates can earn an additional 5% on sales made by sub-affiliates they recruit, expanding earning potential.
  • Cookie Duration: The tracking cookies last for 30 days, ensuring affiliates receive credit for referrals within that period after the initial click.
  • Affiliate Program Management: The Woodpecker Affiliate Program is managed internally, not through third-party affiliate networks, allowing for direct communication and streamlined reporting.

Woodpecker Promotion Policy

✅ Permitted Promotion Channels:

  • Content marketing such as blog posts, reviews, and tutorials
  • Email marketing via subscriber lists (with compliance to anti-spam laws)
  • Social media platforms including LinkedIn, Facebook, Twitter, and Instagram
  • Paid advertising where allowed, provided all materials adhere to Woodpecker’s brand guidelines
  • YouTube videos and podcasts discussing email outreach and sales automation

❌ Prohibited Promotion Channels:

  • Incentivized clicks or fake leads generation
  • Spammy advertising methods including mass unsolicited messages
  • Misleading or false advertising claims
  • Using Woodpecker’s trademark without permission outside approved marketing materials
  • Promotions on adult sites or illegal content

Commission Payment

  • Approval Period: Commissions are typically approved after a validation period of 30 days to ensure referred customers remain active and payments are not refunded.
  • Minimum Payout Threshold: Affiliates must accumulate at least $50 to request a payout.
  • Payment Frequency: Commissions are paid monthly, usually on the 15th of each month for the previous month’s earnings.
  • Payment Methods: Payments are made via PayPal, providing a fast and secure payout option for affiliates around the globe.

Summary

The Woodpecker Affiliate Program stands out with its generous recurring commission rate of 30%, combined with a reliable 30-day cookie window and an enticing 5% sub-affiliate commission. Managed internally, the program emphasizes compliance and quality in promotion, supporting affiliates with clear guidelines and timely payments. If you specialize in marketing SaaS tools focused on sales and outreach automation, Woodpecker offers a compelling opportunity to earn stable passive income through referrals.

How to Join Woodpecker Affiliate Program

1. Visit the Affiliate Program Page on Woodpecker’s website to begin your application.

2. Fill out the application form with the required information, including your contact details and promotion channels.

3. Submit the application and wait for approval from the Woodpecker affiliate team.

4. Once approved, receive your unique affiliate tracking links and marketing materials.

5. Start promoting Woodpecker using your affiliate links on your website, blog, social media, or other platforms.

6. Monitor your referrals and commissions through the affiliate dashboard provided by Woodpecker.

If you have any questions during the process, you can contact Woodpecker’s affiliate support via their contact page or email support@woodpecker.co.

Email Contact
 Affiliate Program

Woodpecker Affiliate Program Summary Table

Website
Industry
Product Type
Headquarters
Launch
Monthly Traffic
Target Market
Top Market
Mobile App

Pricing Plan

Starting Price
$
Trial
Payment Model

Commission Structure

Commission Type
Commission
20% Recurring
Cookies
Sub Affiliate
Affiliate Network
PPC Allowed
Commission Approved

Commission Payment

Minimum Payment
Payment Cycle
Payment Method

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