WhatConverts Affiliate Program 2025

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What is WhatConverts?

Overview

WhatConverts is a comprehensive call tracking and lead management software designed to help businesses understand which marketing campaigns are generating valuable leads and customer interactions. Founded in 2008, WhatConverts is headquartered in Salt Lake City, Utah, USA. It specializes in providing detailed insights into lead sources across multiple channels—including phone calls, form submissions, chats, and e-commerce transactions—enabling marketers and sales teams to optimize their strategies effectively.

The platform offers a mobile application available on both iOS and Android devices, allowing users to monitor leads and reports conveniently on the go.

Currently, WhatConverts experiences monthly website traffic estimated between 20,000 and 30,000 visits. The primary markets accessing WhatConverts come from the United States, United Kingdom, Canada, Australia, and Germany, reflecting its strong presence across English-speaking countries and expanding reach in Europe.

Key Features of WhatConverts

  • Multi-Channel Lead Tracking: Tracks calls, form submissions, live chats, and e-commerce transactions in one unified dashboard.
  • Dynamic Number Insertion (DNI): Automatically displays unique phone numbers based on traffic sources, enabling precise marketing attribution.
  • Call Recording & Scoring: Records calls and allows users to score lead quality, providing rich data for sales optimization.
  • CRM and Google Analytics Integration: Connects with popular CRMs and Google Analytics to combine lead data with broader marketing insights.
  • Customizable Reporting: Offers detailed reports and export options tailored to agency clients or internal stakeholders.
  • Mobile App Access: Provides mobile apps to track lead activity and review call recordings from anywhere.

Benefits of Using WhatConverts

  • Accurate Attribution: Enables marketers to pinpoint the exact campaign, keyword, or source driving each lead, improving budget allocation.
  • Improved Sales Efficiency: Sales teams gain visibility into lead quality and can prioritize follow-ups based on call scores and lead type.
  • Enhanced ROI Tracking: Combines online and offline lead data to deliver a full picture of marketing return on investment.
  • Streamlined Reporting: Simplifies complex data into clear, actionable insights, which can be shared easily with team members and clients.
  • Scalability: Suitable for businesses of all sizes—from small local companies to large marketing agencies managing multiple clients.

Applications of WhatConverts

WhatConverts is widely used by marketing agencies, digital marketers, sales teams, and businesses across many industries seeking to increase their lead generation effectiveness. Common applications include:

  • Tracking the success of online advertising campaigns including Google Ads, Facebook Ads, and SEO efforts.
  • Optimizing cross-channel marketing strategies by identifying the most effective channels driving calls and leads.
  • Managing inbound sales leads with greater transparency and improving customer follow-up processes.
  • Providing transparent and detailed reports to clients for agencies focused on demonstrating campaign performance.
  • Improving customer service and sales call quality through call recordings and scoring features.

WhatConverts Pricing Policy

Free Plan Availability and Features

WhatConverts does not offer a completely free plan. However, they provide a **free trial period** which allows users to explore the core functionalities of their call tracking and lead management platform before committing to a paid subscription.

Trial Period Policy

WhatConverts offers a **14-day free trial** for new users. During this period, you can access most features, enabling you to thoroughly evaluate the software’s capabilities such as call tracking, lead analytics, and integration options without any financial commitment. No credit card is required upfront to start the trial, facilitating easy access and testing for interested customers.

Pricing Plans and Features

WhatConverts’ pricing is structured on a **monthly subscription basis**, with several tiers designed to fit different business sizes and tracking needs. Here is a detailed overview of their current plans:

Starter Plan – $49/month

  • Suitable for small businesses
  • Includes up to 2,500 leads per month
  • Basic call tracking and lead reporting features
  • Access to standard integrations and multi-channel tracking

Pro Plan – $99/month

  • Designed for growing businesses and marketing agencies
  • Handles up to 10,000 leads per month
  • Advanced reporting and analytics
  • Support for custom tracking numbers and CRM integrations
  • Priority customer support

Enterprise Plan – Custom Pricing

  • For large enterprises requiring high-volume tracking
  • Unlimited leads and advanced customization
  • Dedicated account management and onboarding assistance
  • Access to API and extended integrations

All subscription plans operate on a **monthly recurring billing cycle**, with options for annual payments that may offer discounted pricing. WhatConverts follows a “pay-for-what-you-use” model within the limits of each plan, meaning if you exceed your lead allowance, additional charges or plan upgrades may be required.

Currently, there is no option for lifetime purchase or one-time payment plans; the service emphasizes flexible monthly or yearly subscriptions tailored to scale with business needs.

WhatConverts Affiliate Program

WhatConverts is a comprehensive lead tracking and call tracking software designed to help businesses identify which marketing campaigns, keywords, and channels are driving valuable customer interactions. Their affiliate program offers marketers and partners an opportunity to earn commission by promoting this powerful tool to businesses seeking to optimize their marketing ROI through detailed conversion tracking.

Commission Structure

  • Commission Rates: Affiliates earn a recurring commission of 20% on every sale generated from their referrals. This commission rate applies consistently across all subscription plans without tiered levels based on volume.
  • Recurring Commissions: The commission is paid on a monthly recurring basis for as long as the referred customer remains an active paid subscriber, creating a stable income stream for affiliates.
  • Sub-affiliate Program: Currently, WhatConverts does not provide a sub-affiliate or multi-level commission structure, so commissions are earned directly from your referred sales only.
  • Cookie Duration: The affiliate program uses a 30-day cookie window. This means an affiliate will be credited for any conversion that happens within 30 days of the initial referral click.
  • Affiliate Program Management: The WhatConverts affiliate program is managed in-house through their official website and does not utilize external affiliate networks for tracking or payments.

WhatConverts Promotion Policy

✅ Allowed Promotion Channels

  • Content marketing through blogs, websites, and email marketing.
  • Social media promotion on platforms like Facebook, LinkedIn, Twitter, and Instagram.
  • Paid advertising such as Google Ads, Facebook Ads, and Bing Ads, respecting platform terms of service.
  • Webinars, podcasts, and online video content including YouTube reviews and tutorials.
  • Search engine optimization (SEO) and organic search rankings.

❌ Disallowed Promotion Channels

  • Spam, unsolicited commercial email (UCE), and any form of unsolicited messaging.
  • Infringement activities including trademark bidding or false advertising using WhatConverts’ brand without permission.
  • Use of coupon or deal sites unless expressly authorized by WhatConverts.
  • Any illegal activity or promotion that violates applicable laws or policies of digital channels used.

Commission Payment

  • Approval Time: Commissions are typically reviewed and approved on a monthly basis after verifying the validity of the referral and subscription status.
  • Minimum Payout Threshold: Affiliates must accumulate a minimum balance of $50 before commissions can be paid out.
  • Payment Schedule: Payments are made monthly, generally within the first 15 days of the month for the previous month’s approved commissions.
  • Payment Methods: Commissions are paid out via PayPal, which provides affiliates with a secure and convenient payout option. Other payment methods are not commonly offered.

WhatConverts’ affiliate program is ideal for digital marketers, SEO experts, and agencies specializing in lead generation and conversion optimization software. With a straightforward 20% recurring commission and a clean cookie period, it offers a reliable revenue source by promoting a trusted product in the marketing analytics niche.

How to Join WhatConverts Affiliate Program

1. Visit the Affiliate Program Page of WhatConverts.

2. Review the program details, including commission structure and terms.

3. Complete the affiliate application form provided on the page with your personal and website information.

4. Submit your application and wait for approval from the WhatConverts affiliate team.

5. Once approved, you will receive access to your affiliate dashboard where you can obtain tracking links and promotional materials.

6. Begin promoting WhatConverts using your affiliate links to earn commissions.

For any questions or support, contact WhatConverts via email at support@whatconverts.com or use their contact page on the website.
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WhatConverts Affiliate Program Summary Table
Website
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Industry
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Product Type
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Monthly Traffic
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Top Market
Mobile App

Pricing Plan
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$
Trial
Payment Model

Commission Structure
Commission Type
Commission
20% For 2 Years
Cookies
Sub Affiliate
Affiliate Network
PPC Allowed
Commission Approved

Commission Payment
Minimum Payment
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Payment Method

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