Overview of the Tillys Affiliate Program

Tillys is a well-known retailer specializing in apparel, shoes, and accessories with a focus on action sports and lifestyle brands. Their affiliate program is designed to partner with influencers, bloggers, and content creators who can promote Tillys’ extensive product range and drive sales through their marketing channels.

Affiliates benefit from promoting a popular, trusted brand with a diverse catalog of youth-oriented fashion products, including major names in skate, surf, and streetwear. The program is managed in-house by Tillys, allowing for direct support and close alignment with brand objectives.

Commission Structure

• Commission Rates: Affiliates earn a commission based on a percentage of the sale price. The commission rate typically starts at approximately 5% of the purchase value but can vary depending on any promotional campaigns or negotiated terms.
• Commission Payment Type: Commissions are paid as a percentage of the sale, not a fixed amount.
• Recurring or One-Time: Commissions are generally one-time payments per qualifying transaction—there is no recurring revenue on repeat purchases by the same customer.
• Sub-Affiliate Commissions: The Tillys Affiliate Program does not offer sub-affiliate commissions, so affiliates do not earn from referrals’ performance.
• Cookie Duration: The program typically offers a 30-day cookie window, which means affiliates receive credit for any purchase completed within 30 days after a visitor clicks their affiliate link.
• Affiliate Network: The program operates through Tillys’ internal affiliate platform, which means it is managed directly by Tillys rather than through third-party affiliate networks.

Tillys Promotion Policy

✅ Allowed Promotional Channels

• Content websites and blogs related to fashion, lifestyle, and action sports
• Social media platforms such as Instagram, Facebook, Twitter, and TikTok
• Email marketing campaigns (provided recipients have given prior consent)
• YouTube channels featuring clothing hauls, reviews, or lifestyle content
• Paid search advertising with prior approval from Tillys affiliate management

❌ Prohibited Promotional Methods

• Spam or unsolicited emails
• Incentivized clicks or purchases
• Using coupon sites without authorization
• Bidding on brand trademarks in paid search without approval
• Advertising through fraudulent or deceptive means

Commission Payment

• Approval Timeframe: Commissions are typically approved after the customer’s order is confirmed and the return/exchange window has passed, which usually lasts about 30 days post-sale.
• Payment Threshold: Affiliates must reach a minimum payout threshold, commonly around $50, before payments are issued.
• Payment Schedule: Payments are made on a monthly basis. Commissions earned during a calendar month are paid out within the first two weeks of the following month.
• Payment Methods: Payments are generally made via direct deposit or PayPal, depending on the affiliate’s location and preferences.

Affiliates joining the Tillys Affiliate Program gain access to promotional materials, real-time reporting, and dedicated support to maximize their earnings. The program’s combination of a competitive commission rate and a strong brand presence makes it a compelling opportunity for affiliates in the fashion and lifestyle niches.