Overview of Semrush Affiliate Program

Semrush Affiliate Program, also known as BeRush, is a lucrative opportunity for marketers, bloggers, and content creators to earn commissions by promoting one of the leading digital marketing and SEO platforms worldwide. With Semrush’s comprehensive suite of tools for SEO, content marketing, competitor research, and online visibility management, affiliates can tap into a high-demand product that appeals to a broad audience, from freelancers and small agencies to large enterprises.

The program is managed internally by Semrush, ensuring affiliates have direct support and up-to-date promotional materials. Its competitive commission rates and robust cookie duration make it an attractive choice for affiliate marketers who want to monetize their traffic effectively.

Commission Structure

• Commission Rates and Conditions:
  • Affiliates earn 40% recurring commission for every sale made through their referral link.
  • This commission applies to all Semrush subscriptions purchased by the referred customer.
  • There is no tiered commission model; the 40% applies uniformly regardless of the subscription plan.
• Recurring Commissions:
  • Commissions are paid on a recurring basis, meaning affiliates continue to earn 40% of every renewal payment made by the customer, not just one-time.
  • This creates a strong residual income potential for affiliates with quality traffic.
• Sub-Affiliate Program:
  • The program supports a sub-affiliate system allowing affiliates to recruit others and earn sub-affiliate commissions.
  • Typically, affiliates receive 5% commission on the earnings of their sub-affiliates, enabling multi-level earning opportunities.
• Cookie Duration:
  • Semrush offers a generous cookie life of 120 days, much longer than many competitors, which increases the chance of attributing conversions to affiliates.
• Affiliate Network:
  • The Semrush affiliate program is operated in-house via their own platform called BeRush.
  • There is no dependency on external affiliate networks; this allows streamlined communication and payment processes.

Semrush Promotion Policy

• ✅ Allowed Promotion Channels:
  • Personal websites and blogs related to digital marketing, SEO, or technology
  • Email marketing to opted-in subscribers
  • Social media platforms (Facebook, Twitter, LinkedIn, Instagram, YouTube) following their community guidelines
  • Paid ads such as Google Ads and Facebook Ads, provided trademarks and brand terms comply with Semrush rules
  • Webinars and online courses that educate users about SEO and digital marketing tools
  • Content marketing including product reviews, tutorials, and comparison articles
• ❌ Prohibited Promotion Channels:
  • Spam or unsolicited email campaigns
  • Incentivized traffic such as reward sites offering compensation for clicks or signups
  • Domain redirect or cloaked links that mislead users
  • Using Semrush trademarks in paid search campaigns without permission, when disallowed
  • Pop-ups, pop-unders, or any intrusive advertising formats
  • Promotion on adult content or illegal websites

Commission Payment

• Approval Timeframe: Commissions are usually approved and confirmed within 45 days after the referred customer’s payment, ensuring refunds or cancellations do not impact payouts.
• Minimum Payout Threshold: Affiliates must reach a minimum of $50 in commissions to qualify for payment.
• Payment Schedule: Payments are processed monthly, typically on the 15th of each month, for approved commissions accumulated in the previous month.
• Payment Methods: Semrush pays affiliates via PayPal or Wire Transfer (for higher volume affiliates). These secure and reliable payment options cater to both global and US-based affiliates.

Conclusion

The Semrush Affiliate Program stands out in the SEO tools affiliate market for its high recurring commission rate, long cookie duration, and in-house program management. The 40% lifetime recurring commission model offers affiliates a solid potential for passive income by promoting a trusted, high-demand SaaS product. Its flexible promotion policies and reliable commission payouts further support affiliates in building sustainable revenue streams. Marketers focused on SEO and digital marketing audiences will find BeRush a highly rewarding partnership.