Postmates Affiliate Program Overview

Postmates, a leading on-demand delivery service in the United States, offers an affiliate program designed to reward marketers who drive new user sign-ups and orders through their referral links. Affiliates can earn commissions by promoting Postmates’ food and goods delivery services, helping to expand Postmates’ user base while generating revenue for themselves. The program is ideal for content creators, bloggers, and influencers within the food, lifestyle, and local services verticals.

Commission Structure

• Commission Rates: Postmates pays affiliates a fixed commission per new customer order, rather than a percentage-based commission. This amount varies depending on the affiliate network managing the program, but typically ranges between $5 to $10 per first-time order completed through the referral link.
• Commission Timing: Commissions are paid on a per-first-order basis for each new customer brought to Postmates. Payments are one-time per customer; there is no recurring commission on repeat orders.
• Sub-Affiliate Program: The Postmates affiliate program does not officially offer a sub-affiliate (tiered) commission structure, meaning affiliates do not earn commissions from sub-affiliates’ referrals.
• Cookie Duration: The affiliate tracking cookie lasts typically for 30 days. This means referrals made within 30 days of a click qualify for commission payouts.
• Affiliate Network Management: Postmates manages their affiliate program primarily through third-party affiliate networks, most notably the Rakuten Advertising network. Affiliates must register and be approved through Rakuten to participate.

Postmates Promotion Policy

✅ Approved Channels for Promotion

• Owned websites and blogs related to food, lifestyle, or local services
• Social media platforms including Instagram, Facebook, Twitter, and TikTok
• Email marketing campaigns to opt-in subscribers
• YouTube channels featuring food delivery or lifestyle content
• PPC (Pay-Per-Click) advertising where compliant with network rules

❌ Prohibited Channels

• Unauthorized coupon or deal sites unless explicitly approved
• Spam or unsolicited bulk emails
• Misleading advertising including false claims about Postmates’ services
• Use of trademarked terms or brand names inappropriately, such as in domain names or PPC keywords without permission
• Incentivized clicks, fraudulent activity or self-referrals

Commission Payment

• Approval Period: Commissions are typically approved after 30 days to allow for order confirmation, returns, or cancellations.
• Minimum Payout Threshold: Affiliates must reach a minimum balance of $50 in commissions before receiving payment.
• Payment Frequency: Payments are generally processed on a monthly basis, with payouts issued around the 15th of each month covering the previous month’s approved commissions.
• Payment Methods: Postmates pays affiliates primarily via PayPal or direct bank transfer, depending on affiliate preferences and the affiliate network’s supported methods.

In summary, the Postmates Affiliate Program is a straightforward opportunity to earn flat-rate commissions for referring new delivery customers. With a reputable brand, reliable tracking via Rakuten Advertising, and a cookie duration that offers affiliates a solid window to convert referrals, it is well-suited for marketers within the food and lifestyle niches. Keeping to approved promotional channels and complying with the brand’s policies ensures a smooth, compliant affiliate experience.