### Overview

Poll the People is a market research platform specializing in collecting consumer opinions through targeted surveys. Launched in 2020, this company is headquartered in London, United Kingdom. Its mission is to help businesses make informed product development and marketing decisions by providing quick, reliable consumer feedback.

Poll the People offers a user-friendly mobile application available on both iOS and Android platforms, allowing participants to engage easily and conveniently from their smartphones.

Currently, Poll the People attracts approximately 150,000 monthly active users with the majority of its traffic coming from five key markets: the United Kingdom, the United States, Canada, Australia, and New Zealand. These regions represent a diverse and sizeable consumer base, making the platform attractive for companies targeting English-speaking markets.

### Key Features of Poll the People

– **Real-Time Consumer Insights**: Surveys deliver instantaneous consumer feedback to businesses, enabling rapid decision-making.
– **User-Friendly Mobile App**: Both respondents and researchers can manage surveys and responses seamlessly via the mobile app.
– **Tailored Survey Targeting**: Allows businesses to reach specific demographics based on age, location, gender, and interests to ensure relevant data collection.
– **Diverse Question Formats**: Supports multiple question types including multiple-choice, rating scales, and open-ended responses for richer data.
– **Built-In Analytics Dashboard**: Provides detailed visualizations and reporting tools to analyze and interpret data efficiently.

### Benefits of Using Poll the People

– **Fast and Accurate Market Feedback**: Cuts down traditional research timeframes by instantly gathering opinions from a wide audience.
– **Cost-Effective Research Solution**: Reduces the expenses associated with conventional market studies and data collection.
– **Improved Product and Marketing Strategy**: Access to real consumer data helps companies fine-tune their offerings and marketing campaigns.
– **High Engagement Rates**: The mobile-first approach increases respondent participation and completion rates.
– **Scalability**: Suitable for startups, SMEs, and large enterprises due to flexible survey sizes and custom targeting options.

### Applications of Poll the People

Poll the People serves a broad range of purposes across various industries, including:

– **Product Development**: Validating new product concepts and features with target consumers to ensure market fit.
– **Customer Satisfaction Tracking**: Measuring user experience and satisfaction levels for continuous improvement.
– **Advertising Testing**: Gathering feedback on ad creatives before launching large-scale campaigns.
– **Market Segmentation Research**: Identifying niche consumer groups for tailored marketing approaches.
– **Brand Awareness Studies**: Understanding brand perception and positioning within competitive landscapes.

Overall, Poll the People is a modern, efficient solution for businesses seeking trustworthy customer insights through agile and accessible survey technology.