Overview
Oaky is a technology-driven platform specializing in upselling and guest experience solutions tailored for the hospitality industry. Founded in 2017, Oaky is headquartered in Barcelona, Spain. Its primary focus is to help hotels increase their ancillary revenue through personalized upsell offers presented to guests before, during, and after their stay through a seamless digital interface.
Oaky provides a mobile-friendly interface that works across devices, enabling hotels to engage with guests via SMS, email, and web apps, ensuring a smooth user experience whether accessed on smartphones, tablets, or desktops.
As of recent data, Oaky’s platform receives an estimated monthly traffic ranging between 50,000 and 100,000 users globally. Its strongest markets include the United Kingdom, Spain, Germany, the United States, and France, reflecting its extensive international reach within the hotel booking and management sectors.
Key Features of Oaky
- Personalized Upsell Campaigns: Allows hotels to create dynamic, guest-specific offers that increase ancillary revenue by promoting room upgrades, late checkouts, or additional services.
- Multi-Channel Guest Communication: Engages guests through automated SMS, emails, and web apps, ensuring they receive relevant offers pre-arrival, in-stay, and post-departure.
- Seamless PMS and CRS Integration: Easily integrates with a wide range of Property Management Systems (PMS) and Central Reservation Systems (CRS), enabling real-time data synchronization.
- Guest Segmentation & Analytics: Advanced segmentation tools and reporting dashboards provide insights into guest behavior and campaign performance to optimize upsell strategies.
- Customizable Design Interface: Allows hotels to tailor the look and feel of offers to match their brand identity for a cohesive guest experience.
Benefits of Using Oaky
- Revenue Growth: Hotels can significantly boost their ancillary income by converting more guests to purchase upgrades and additional services.
- Enhanced Guest Experience: By offering relevant and timely offers, hotels improve guest satisfaction and loyalty.
- Automated Marketing: Reduces manual effort through automation, freeing hotel staff to focus on core hospitality services.
- Improved Operational Efficiency: Integration with existing PMS/CRS systems ensures smooth workflows and reduces errors.
- Data-Driven Decisions: Access to real-time analytics empowers hotels to tweak offers and strategies based on guest preferences and purchasing behavior.
Applications of Oaky
Oaky is ideal for hotels ranging from independent boutique properties to large international chains seeking to maximize revenue from their existing guest base. It is particularly effective for:
- Offering room upgrades and add-ons like breakfast, spa treatments, or airport transfers.
- Communicating personalized pre-arrival offers that enhance guest experience and increase spend.
- Collecting guest preferences and feedback to tailor future marketing campaigns.
- Integrating with booking engines and PMS systems to create a seamless sales funnel from booking to post-stay interactions.
- Supporting loyalty programs by incentivizing repeat bookings and upsells.