NOWPayments Affiliate Program 2025

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What is NOWPayments?

### Overview

NOWPayments is a leading cryptocurrency payment gateway platform specializing in providing seamless crypto payment solutions for merchants and businesses worldwide. Launched in late 2019, it has rapidly grown into a trusted service headquartered in Tallinn, Estonia, a hub for fintech innovation. The platform aims to simplify the acceptance of digital currencies by offering an easy-to-integrate, secure, and reliable payment processing system.

NOWPayments currently offers a **mobile-friendly interface** via its responsive web portal, ensuring merchants can manage transactions on the go, though it does not have a dedicated mobile app. The platform attracts substantial traffic with an average monthly visit count of approximately **100,000+ users**, demonstrating growing adoption. Its key markets primarily include the United States, Germany, Russia, Brazil, and India, reflecting strong global demand in regions with active cryptocurrency communities.

### Key Features of NOWPayments

  • Support for Over 100 Cryptocurrencies: NOWPayments allows merchants to accept payments in more than 100 different coins and tokens, including Bitcoin (BTC), Ethereum (ETH), Litecoin (LTC), and stablecoins like USDT.
  • Non-Custodial Service: The platform does not hold users' funds, meaning payments go directly to the merchant’s wallet, enhancing security and eliminating third-party custodial risks.
  • Easy Integration Options: NOWPayments provides multiple integration methods including plugins for popular e-commerce platforms (WooCommerce, Shopify, Magento), API access, and payment buttons to quickly start accepting crypto.
  • Instant Payments and Settlements: Payments are processed rapidly, with settlements often completed within minutes, enabling businesses to manage cash flow efficiently.
  • Competitive Fees: The platform charges a flat network fee, which is typically lower compared to traditional payment processors, making it cost-effective for merchants.
  • Automatic Coin Conversion: Merchants have the option to automatically convert incoming cryptocurrencies into preferred stablecoins or fiat currencies to reduce volatility risks.
  • Multi-Language Support: The interface supports a variety of languages, catering to a global user base and enhancing international merchant accessibility.

### Benefits of Using NOWPayments

NOWPayments empowers businesses to tap into the growing cryptocurrency user base by enabling hassle-free acceptance of digital assets. By using this platform, merchants enjoy:

  • Improved Payment Flexibility: Accept multiple cryptocurrencies without the complexity of managing various wallets.
  • Low Risk and High Security: Non-custodial processing significantly reduces exposure to hacks and fraud.
  • Increased Market Reach: Access to new customers who prefer paying with crypto, expanding sales opportunities globally.
  • Fast Settlement Times: Accelerated payment processing and settlements improve operational efficiency and cash flow.
  • Simplified Accounting: Automated invoicing and reporting tools facilitate easier financial management.
  • Transparent and Predictable Fees: No hidden charges, allowing merchants to budget payment processing costs effectively.

### Applications of NOWPayments

NOWPayments’ versatile crypto payment gateway is used across a wide variety of industries and use cases, including but not limited to:

  • Online Retailers and E-commerce: Integrating crypto payments to attract tech-savvy consumers and international buyers.
  • Digital Services and Subscriptions: Accepting crypto for software licenses, streaming services, and digital content subscriptions.
  • Gaming and Entertainment: Payment processing for in-game purchases, betting platforms, and online casinos.
  • Freelancers and Remote Workers: Receiving payments from crypto-friendly clients worldwide quickly and securely.
  • Nonprofit and Charitable Organizations: Facilitating cryptocurrency donations with transparency and low transaction costs.

In summary, NOWPayments provides a comprehensive, secure, and user-friendly platform for businesses eager to harness the benefits of cryptocurrency payments. Its fast growth, extensive cryptocurrency support, and flexible integration options make it a top choice for merchants worldwide looking to innovate their payment systems.

NOWPayments Pricing Policy

Free Plan Availability and Features

NOWPayments does not offer a traditional free plan. Instead, it provides a no signup and no monthly fee approach where users can start accepting payments immediately without any setup charges or subscription fees. This means merchants only pay when they process transactions, reflecting a pay-as-you-go model rather than a freemium tier with limited features.

Trial Period or Trial Usage

NOWPayments does not offer a separate trial period because there is no commitment or monthly fee required to use the service. You can integrate and receive payments right away without needing to enter into a timed trial. This model essentially serves as an unlimited trial in the sense that you only pay transaction fees when you actually use the platform, with no upfront or recurring charges for testing the service.

Pricing Plans and Fee Structure

NOWPayments employs a transparent pay-as-you-go pricing model, which means there are no fixed subscription plans or tiers. Fees are charged per transaction, making it simple and scalable regardless of your volume.

Starting Price

  • The transaction fee starts from 0.5% per transaction, which is competitive within the crypto payment gateway market.

How Pricing Works

  • Pay-as-you-go: You pay only for the transactions you process. There are no additional fixed fees, no monthly subscriptions, or hidden charges.
  • No Commitment: Because of this flexible structure, merchants can start, pause, or stop using NOWPayments at any time without penalty.
  • Volume Discounts: While the base fee is 0.5%, NOWPayments offers discounts for businesses with higher monthly volumes, which can be negotiated directly with their support or sales team.

Payment Frequency and Billing

There is no upfront payment or subscription to manage. Fees are deducted automatically per successful transaction processed through the gateway. This means billing is continuous and usage-based, allowing merchants to align costs directly with revenue from crypto payments.

In summary, NOWPayments’ pricing policy is straightforward and user-friendly with no free plan but zero signup or monthly fees, no trial period since the pay-as-you-go usage effectively offers risk-free testing, and a competitive transaction fee starting at 0.5% without fixed plans or subscriptions, making it an attractive choice for merchants looking for flexibility and scalability in cryptocurrency payment processing.

NOWPayments Affiliate Program

Overview of NOWPayments Affiliate Program

NOWPayments is a prominent cryptocurrency payment gateway provider that allows businesses and individuals to accept crypto payments with ease. Their affiliate program offers marketers, bloggers, and influencers an opportunity to earn commissions by referring new users who utilize NOWPayments’ services.

The program targets affiliates who have audiences interested in crypto payments, e-commerce, blockchain solutions, and fintech. By leveraging NOWPayments’ growing reputation in the cryptocurrency ecosystem, affiliates can tap into a rewarding partnership designed for long-term passive income.

Commission Structure

  • Commission Rates: Affiliates earn a percentage-based commission of the fees generated by referred users. The standard commission rate starts at 50% of NOWPayments’ service fees from the first transaction onward. This means affiliates receive half of the service fees paid by their referrals.
  • Recurring Commissions: Commissions are recurring, paid for as long as the referred user continues to process payments through NOWPayments. There is no one-time payment limitation, so this program offers attractive long-term earning potential.
  • Sub-Affiliate Program: NOWPayments offers a sub-affiliate structure, allowing you to earn commissions on referrals made by affiliates you recruit. The sub-affiliate commission is typically set at 15% of the referred affiliate’s commission revenue, incentivizing you to grow your own affiliate network under the program.
  • Cookie Duration: The tracking cookie duration is 60 days. This means if a user you referred signs up within 60 days of clicking your affiliate link, you will be credited with the referral.
  • Affiliate Management: NOWPayments manages its affiliate program internally through their official platform available at their website rather than through third-party affiliate networks. This ensures direct communication, transparent reporting, and timely payments.

NOWPayments Promotion Policy

✅ Permitted Promotion Channels

  • Crypto and blockchain-related blogs or websites
  • Social media platforms including Twitter, Facebook, LinkedIn, and Instagram
  • Email marketing campaigns to subscribers interested in fintech or cryptocurrency
  • Crypto-focused forums and community groups such as Reddit or Telegram
  • YouTube channels producing cryptocurrency and finance content
  • Paid advertising complying with NOWPayments’ guidelines

❌ Prohibited Promotion Channels

  • Unsolicited spam emails or messages
  • Any form of deceptive or misleading advertising
  • Adult content websites or platforms
  • PPC campaigns bidding on NOWPayments trademarks without permission
  • Illegal or unethical marketing tactics, including fake reviews or social media manipulation

Commission Payment

  • Approval Time: There is typically a 7-day waiting period after the transaction to confirm its validity and catch potential chargebacks or fraud before approving the commission payout.
  • Minimum Payout Threshold: Affiliates must accumulate at least $20 in commission balance to request a payout.
  • Payment Frequency: Payments are made monthly. Commissions earned within a calendar month are processed and paid out by the 10th of the following month.
  • Payment Methods: Affiliates can receive payments via multiple options including PayPal, bank transfer, and cryptocurrency payments (such as Bitcoin or Ethereum), providing flexibility for global affiliates.

Summary

The NOWPayments affiliate program is a lucrative opportunity for crypto-focused marketers to earn up to 50% recurring commissions on all referred users’ transaction fees. The program is managed internally ensuring transparency and timely payouts, with a cookie duration of 60 days and a rewarding sub-affiliate program. Permitted promotion channels cover the most popular crypto and social marketing spaces, while guidelines ensure ethical and compliant promotion. Payment terms are affiliate-friendly and flexible, accommodating various payout methods globally.

Overall, NOWPayments provides a solid affiliate offering that aligns well with the rapidly growing cryptocurrency payment sector and rewards consistent, quality referral traffic.

How to Join NOWPayments Affiliate Program

1. Visit the Affiliate Program Page on NOWPayments website to access detailed information about the program.

2. Sign up by creating an account or logging into your existing NOWPayments account.

3. Apply to join the NOWPayments affiliate program by submitting the required application through the affiliate dashboard.

4. Once approved, access your unique affiliate referral link from the dashboard.

5. Promote NOWPayments services using your affiliate link across your marketing channels.

6. Track your referrals, conversions, and earnings via the affiliate dashboard.

7. Receive commission payouts as per the program’s terms and schedule.

For further assistance or inquiries, you can contact the NOWPayments support team via their official contact page or email support@nowpayments.io.
Email Contact
partners@nowpayments.io
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NOWPayments Affiliate Program Summary Table
Website
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Industry
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Product Type
Headquarters
Launch
Monthly Traffic
Target Market
Top Market
Mobile App

Pricing Plan
Starting Price
$
Trial
Payment Model

Commission Structure
Commission Type
Commission
25% Of Trading Fees For 1 Year
Cookies
Sub Affiliate
Affiliate Network
PPC Allowed
Commission Approved

Commission Payment
Minimum Payment
Payment Cycle
Payment Method

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