### Overview
Novica is a leading online marketplace specializing in **artisan-crafted products** from around the world. Founded in 1999, Novica operates in partnership with **National Geographic**, aiming to connect skilled artisans with global customers, thereby preserving traditional craftsmanship and promoting fair trade. The company’s headquarters are located in **Walnut Creek, California, USA**.
Novica offers a **mobile app** available on both iOS and Android platforms, making it easy for customers to explore and purchase unique handcrafted goods on the go.
Currently, Novica attracts approximately **2 million monthly visitors** to its website. Its major markets include the **United States, Canada, United Kingdom, Australia, and Germany**, reflecting a broad international customer base interested in authentic handmade items.
### Key Features of Novica
- Wide Range of Artisan Goods: Novica features jewelry, home décor, apparel, art, and accessories, all handcrafted by artisans from over 40 different countries.
- Fair Trade Commitment: Ensures artisans receive fair wages and promotes sustainable economic development in local communities.
- Authenticity Guarantee: Each product is accompanied by a story about the artisan and the cultural heritage behind the craft.
- Global Artisan Network: Directly connects customers with skilled artisans, cutting out middlemen to maximize proceeds for the creators.
- Mobile Application: Provides a seamless shopping experience with easy browsing, personalized recommendations, and secure checkout options.
### Benefits of Using Novica
- Support for Artisan Communities: Shopping through Novica contributes to the economic empowerment of artisans in underserved regions worldwide.
- Unique, One-of-a-Kind Products: Customers gain access to rare handcrafted items that cannot be found in mass-market retailers.
- Educational Experience: Buyers learn about diverse cultures and craftsmanship through artisan stories, enriching the purchasing experience.
- Secure and Trusted Platform: Customers benefit from Novica’s reliable customer service, secure payment processing, and satisfaction guarantees.
- Environmentally Conscious Shopping: Many products use sustainable materials and traditional methods that minimize environmental impact.
### Applications of Novica
Novica serves as a **platform for socially conscious consumers, collectors of unique handcrafted art, and individuals seeking meaningful gifts**. It is ideal for:
- Consumers looking for authentic cultural artifacts and handcrafted home décor items.
- People who want to support fair trade and ethical shopping practices.
- Artisans seeking global exposure to expand their businesses beyond local markets.
- Gift buyers wanting unique, personalized presents with authentic stories.
- Travel and culture enthusiasts interested in owning pieces that represent global artistic traditions.