Nakedwines Affiliate Program 2025

What is Nakedwines?

Overview

Nakedwines is an innovative online wine retailer and subscription service that specializes in providing high-quality, boutique wines directly from independent winemakers to consumers. Founded in 2008, Nakedwines is headquartered in San Diego, California, USA. Its unique model connects “Angels” (subscribers) who fund independent winemakers in exchange for exclusive access to wines at wholesale prices, bypassing traditional retail markups.

The company offers a mobile app available on both iOS and Android platforms, allowing users to browse, purchase, and manage their subscription conveniently from their smartphones.

Monthly web traffic to nakedwines.com is estimated to be around 1 million visitors, predominantly from the United States, United Kingdom, Australia, Canada, and Germany. These five countries represent Nakedwines' primary markets, where its subscription model and direct-to-consumer sales have gained significant traction.

Key Features of Nakedwines

  • Angel Subscription Model: Customers become “Angels” by paying a monthly fee that supports independent winemakers worldwide, securing access to exclusive, high-quality wines at wholesale prices.
  • Curated Wine Selection: Nakedwines specializes in boutique wines sourced directly from small, family-owned vineyards, offering unique and artisanal bottles not easily found in retail stores.
  • Direct-to-Consumer Delivery: Wines are shipped directly from wineries to consumers, eliminating middlemen to reduce costs and preserve wine quality.
  • Personalized Recommendations: The platform uses customer ratings and purchase history to provide tailored wine suggestions suited to individual preferences.
  • Mobile App: Offers seamless browsing, ordering, and account management on the go.
  • Flexible Subscription: Subscribers can pause, modify, or cancel their membership anytime with no penalty.

Benefits of Using Nakedwines

  • Cost Savings: Access to wines at wholesale prices often significantly lower than traditional retail, providing excellent value for quality.
  • Exclusive Access: Customers enjoy wines that are rarely available elsewhere, often from emerging winemakers with unique stories and craftsmanship.
  • Supporting Small Winemakers: Subscribers contribute directly to winemakers’ success, fostering innovation and sustainability in the wine industry.
  • Convenience: Home delivery with easy online or mobile ordering enhances the wine purchasing experience.
  • Risk-Free Trials and Ratings: Customer reviews and satisfaction guarantees help buyers make confident choices.

Applications of Nakedwines

Nakedwines is ideal for wine enthusiasts seeking exceptional and affordable wines without the hassle of visiting stores or dealing with confusing wine selections.

It serves both casual drinkers looking to discover new wines and collectors searching for unique, artisanal bottles. The platform is also popular for gifting, offering curated wine packages and subscription gifts for special occasions.

Businesses such as restaurants and corporate clients may benefit by sourcing exclusive wines at competitive prices to enhance their offerings.

Nakedwines Pricing Policy

Is there a free plan? Features of the free plan

Nakedwines.com does not offer a traditional free plan. Instead, their service is based on a unique model where customers, called “Angels,” invest upfront to fund independent winemakers and in return receive discounted wines. While there is no free membership with zero cost and no commitment, users can browse the site and view products without signing up or paying. However, to access the core benefits such as exclusive discounts and the direct-from-winemaker pricing, becoming an Angel with a funded account is required.

Is there a trial period? How does the trial work?

Naked Wines does not provide a standard free trial period measured in days or weeks. Instead, new Angels fund their accounts with a minimum amount (typically $40), which acts as their initial investment into the winemaking community. This funding is refundable at any time if the customer decides to stop purchasing wines, effectively functioning as a risk-free entry. While this is not a trial in the conventional sense, it allows new users to test the service by placing orders and assessing the quality and value of the wines before committing further.

Starting prices and available pricing plans

Initial Funding: When joining as an Angel, customers prepay a minimum of $40 into their Naked Wines account. This amount is credited to future wine purchases and supports independent winemakers. The key point is this initial funding is refundable and can be topped up as needed.

Wine Pricing: Naked Wines sells wines at prices that are typically 30-40% lower than traditional retail because the platform eliminates middlemen and sells direct from winemakers. Each bottle’s price is clearly listed, for example, the Rascal Lane Tempranillo 2019 is priced around $17.99 (subject to change).

Ongoing Payments: There is no recurring subscription fee, monthly or yearly. Instead, Angels top up their account balance to buy more wine whenever they choose. This “pay-as-you-go” approach means customers only pay for what they order, without forced recurring charges.

Billing Model: The payment model is flexible—fund your account once and purchase multiple bottles over time, or add funds periodically. Shipping is calculated per order. There is no lifetime fee or hidden obligation, making it straightforward and customer-friendly.

In summary, Naked Wines’ pricing policy revolves around an upfront refundable investment, discounted direct-from-winemaker prices, and flexible funding scales. This encourages customer loyalty by allowing Angels to support independent vintners while accessing quality wines at reduced prices without subscription constraints.

Nakedwines Affiliate Program

Nakedwines Affiliate Program Overview

Nakedwines.com offers a unique affiliate program designed to promote their innovative model of supporting independent winemakers by connecting wine lovers with exclusive, high-quality wines at discounted prices. As one of the rapidly growing players in the wine subscription and sales industry, Nakedwines leverages a community-funded approach that allows customers (“Angels”) to pre-fund winemakers, resulting in boutique wines sold at wholesale prices directly to consumers.

Affiliates partnering with Nakedwines have the opportunity to earn commissions by referring new customers who sign up and purchase wines via the platform. The program is ideal for marketers in niches such as wine, lifestyle, food and beverage, and subscription services.

Commission Structure

  • Commission Rates: Affiliates earn a flat rate commission of $35 for each new paying customer who signs up as an Angel and makes a qualifying purchase. This is a straightforward, fixed-amount commission rather than a percentage of sales.
  • Recurring Commissions: The program pays commissions on the initial qualifying order only; there are no recurring commissions on subsequent orders or repeat purchases by the same customer.
  • Sub-Affiliate Commissions: Nakedwines’ affiliate program does not currently offer sub-affiliate or multi-tier commissions.
  • Cookie Duration: The tracking cookie lasts for 30 days. This means affiliates will be credited for referrals if purchases are made within 30 days of the initial click.
  • Affiliate Network: Nakedwines manages its affiliate program internally through the Awin Affiliate Network. Affiliates must join Awin to participate and track performance.

Nakedwines Promotion Policy

✅ Allowed Promotion Channels

  • Content marketing via blogs and niche websites (especially focused on wine, food, luxury, and lifestyle topics)
  • Email marketing to opt-in subscriber lists
  • Paid search campaigns on Google Ads (subject to keyword restrictions)
  • Social media marketing and organic posts on platforms such as Facebook, Instagram, and Pinterest
  • YouTube video reviews and tutorials
  • Coupon and deal sites, where permitted, if aligned with program guidelines

❌ Prohibited Promotion Channels

  • Spamming or unsolicited emails
  • PPC bidding on trademarked terms related to Nakedwines that are not allowed by their policy
  • Use of pop-ups, pop-unders, or forced redirects
  • Trademark infringement, brand misrepresentation, or falsely claiming relationships
  • Adult content sites or any form of deceptive marketing
  • Incentivized clicks or fake leads generated solely to earn commissions

Commission Payment

  • Approval Period: Commissions are typically approved after 30 days to allow for order confirmation, returns, and cancellations.
  • Minimum Payment Threshold: Affiliates must reach a minimum balance of $50 in earned commissions before payment is issued.
  • Payment Schedule: Payments are processed on a monthly basis, generally by the 15th of each month for commissions approved in the prior period.
  • Payment Methods: Nakedwines uses the Awin network’s payment infrastructure. Affiliates can receive payments via PayPal, bank transfer (ACH or wire), or check, depending on their selected preferences through Awin.

Final Thoughts

The Nakedwines Affiliate Program provides a competitive fixed commission approach that rewards affiliates for driving genuine new customer signups who support independent winemakers. Its 30-day cookie period and the use of Awin as the managing network give affiliates reliable tracking and timely payments. Marketers in the wine, food & beverage, and lifestyle verticals will find this program a valuable way to monetize an audience interested in premium, sustainably sourced wines. Compliance with Nakedwines’ promotional policies is essential to ensure long-term success and partnership.

How to Join Nakedwines Affiliate Program

Email Contact
chat@nakedwines.com
 Affiliate Program

Nakedwines Affiliate Program Summary Table

Website
Industry
Product Type
Headquarters
Launch
Monthly Traffic
Target Market
Top Market
Mobile App

Pricing Plan

Starting Price
$40 refundable lifetime
Trial
Payment Model

Commission Structure

Commission Type
Commission
35 per new customer
Cookies
Sub Affiliate
Affiliate Network
PPC Allowed
Commission Approved

Commission Payment

Minimum Payment
Payment Cycle
Payment Method

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