Moz Affiliate Program 2025

What is Moz?

Overview

Moz is a leading software company specializing in SEO (Search Engine Optimization) tools and analytics. Founded in 2004 by Rand Fishkin and Gillian Muessig, Moz is headquartered in Seattle, Washington, USA. The platform provides actionable insights and data to help marketers improve their website rankings and online visibility.

As of 2024, Moz offers a comprehensive suite of SEO tools primarily accessible via its web platform, complemented by a mobile application that allows users to track keyword rankings and site performance on the go.

Current monthly traffic to Moz’s website is estimated at over 6 million visits, with the majority of users coming from key markets including the United States, United Kingdom, Canada, Australia, and India.

Key Features of Moz

  • Keyword Explorer: Advanced keyword research tool that provides search volume, difficulty scores, and SERP analysis.
  • Site Crawl: Automated website auditing tool that detects SEO issues like broken links, crawl errors, and duplicate content.
  • Link Explorer: Comprehensive backlink analysis and link building opportunities with domain authority metrics.
  • Page Optimization: On-page SEO recommendations tailored for individual pages to improve rankings.
  • Rank Tracking: Monitor daily changes in keyword rankings across multiple search engines and locations.
  • Custom Reports: Generate detailed SEO reports suitable for client presentations or internal analysis.

Benefits of Using Moz

  • Ease of Use: User-friendly interface that suits both beginners and SEO professionals.
  • Comprehensive Data: Rich datasets covering keywords, backlinks, and site health to inform strategic decisions.
  • Continuous Updates: Regular algorithm updates and feature enhancements to stay aligned with search engine changes.
  • Community and Support: Strong educational resources, including webinars, blog articles, and a supportive SEO community.
  • Integration: Compatible with various marketing tools and platforms, enhancing workflow efficiency.

Applications of Moz

  • Digital Marketing Agencies: Optimize client websites, conduct competitive analysis, and report comprehensive SEO progress.
  • Businesses of All Sizes: Improve organic search visibility to attract more qualified traffic and increase revenue.
  • SEO Consultants: Utilize robust analytics and site audits to create data-driven SEO strategies.
  • Content Creators and Bloggers: Identify trending keywords and optimize content for higher search rankings.
  • Web Development Teams: Collaborate on technical SEO fixes and enhance site architecture for improved crawlability.

Moz Pricing Policy

Moz Pricing Policy

Free Plan Availability and Features

Moz offers a limited free plan primarily through its Moz Link Explorer tool, which allows users to access basic SEO metrics and backlink data. The free access typically enables a set number of queries per month, providing valuable insights for casual users or those new to SEO analysis. However, the free tier has restricted data limits and fewer features compared to paid plans.

Trial Period and Usage Terms

Moz provides a 30-day free trial for its paid subscription plans, allowing new users to explore the full range of features without immediate payment. This free trial grants access to comprehensive SEO tools including rank tracking, site audits, keyword research, and backlink analysis, enabling users to evaluate the platform thoroughly before committing to a paid plan. After the trial period ends, users must choose a subscription or revert to the limited free plan.

Pricing Plans and Feature Breakdown

Moz’s pricing is structured into three main subscription tiers, billed on a monthly or annual basis, with discounts generally available for annual commitments:

  • Standard Plan – Starts at $99 per month (or approximately $79 per month if billed annually). It is designed for individuals or small businesses and includes access to keyword research (5 campaigns, 300 keywords tracked), site audits, and limited access to link research tools.
  • Medium Plan – Priced at $179 per month (or around $143 per month if billed annually), targeting growing teams and agencies. This plan increases keyword tracking to 750 keywords, allows up to 15 campaigns, and provides more comprehensive site audit capabilities and link data.
  • Large Plan – Costing $299 per month (or about $239 per month billed yearly), designed for larger agencies and enterprises requiring 1,900 tracked keywords and up to 40 campaigns. This tier offers the most extensive data access, including advanced site crawl and competitive analysis features.

All plans include access to Moz Pro’s core features such as keyword tracking, site audits, on-page optimization recommendations, and link analytics, with the main difference being the scale of data and number of campaigns.

Payment Model

Moz uses a subscription-based payment model, with options to pay monthly or annually. Annual payments receive a discounted monthly equivalent rate. There is no option for lifetime or one-time payments, and pricing is fixed per plan rather than usage-based. The platform does not charge extra based on data volume beyond the tier limits, encouraging users to select a plan that fits their scale of SEO activities.

Moz Affiliate Program

Moz Affiliate Program Overview

Moz is a leading provider of SEO software and analytics tools, widely trusted by digital marketers worldwide. Their affiliate program offers a compelling opportunity for marketers and content creators to earn commissions by promoting Moz’s suite of products. Drawing from the latest details provided by Moz and verified affiliate resources, this review outlines the program’s key features, commission structure, promotion policies, and payment terms.

Commission Structure

  • Commission rates: Affiliates earn a 15% recurring commission on all paid subscriptions generated through their referral links. This means commissions are based on a percentage of the subscription fee customers pay to Moz.
  • Commission duration: The commissions are recurring, paid every time the referred customer renews or continues their subscription, as long as the subscription remains active.
  • Sub-affiliate commissions: Moz’s affiliate program does not offer sub-affiliate or multi-tier commission options.
  • Cookie duration: The tracking cookie lasts for 90 days, providing a generous window to capture customer conversions after the initial referral click.
  • Management platform: The affiliate program is managed in-house by Moz through their proprietary platform, not via third-party affiliate networks.

Moz Promotion Policy

✅ Allowed Marketing Channels

  • Content marketing, including blog posts, SEO articles, and tutorials
  • Email marketing to opt-in lists that comply with anti-spam regulations
  • PPC campaigns targeting keywords where Moz’s products are relevant (usage subject to Moz’s approval)
  • Social media promotion on platforms such as Twitter, LinkedIn, Facebook, and Instagram
  • Webinars and video marketing on YouTube or other video platforms

❌ Prohibited Marketing Channels

  • Using illegal or unethical methods such as spam emails or unsolicited messaging
  • Trademark bidding on keywords containing “Moz” or its variations without explicit permission
  • Promoting Moz’s products via coupon or deal sites unless authorized
  • Incentivized clicks or fraudulently driven traffic methods

Commission Payment

  • Approval time: Moz typically approves affiliate commissions within 30 days after the subscription payment clears, allowing for refund periods and fraud checks.
  • Minimum payout: Affiliates must reach a minimum threshold of $50 before receiving payment.
  • Payment schedule: Payments are made on a monthly basis, usually on the 15th day of the month for approved commissions earned in the prior month.
  • Payment methods: Moz issues payments via PayPal, providing a reliable and widely accessible payment option.

Overall, the Moz Affiliate Program offers attractive recurring commissions, long cookie duration, and an official in-house management system, making it a robust choice for affiliates specializing in SEO, digital marketing, and SaaS products.

How to Join Moz Affiliate Program

1. Visit the Affiliate Program Page on Moz’s website.

2. Review the program details, including commission structure and terms.

3. Sign up by filling out the application form provided on the Affiliate Program Page.

4. Wait for approval from Moz’s affiliate management team.

5. Once approved, access your unique affiliate links and marketing materials.

6. Promote Moz products using your affiliate links through your channels.

7. Track your performance and commissions through the affiliate dashboard.

For any questions or support, contact Moz via their contact page or email at affiliates@moz.com.

Email Contact
 Affiliate Program

Moz Affiliate Program Summary Table

Website
Industry
Product Type
Headquarters
Launch
Monthly Traffic
Target Market
Top Market
Mobile App

Pricing Plan

Starting Price
$
Trial
Payment Model

Commission Structure

Commission Type
Commission
$50-200 Per Sale
Cookies
Sub Affiliate
Affiliate Network
PPC Allowed
Commission Approved

Commission Payment

Minimum Payment
Payment Cycle
Payment Method

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