Overview of Michaels Affiliate Program

The Michaels Affiliate Program offers affiliates an opportunity to promote one of the largest arts and crafts retailers in the U.S., featuring an extensive range of craft supplies, home décor, framing, and seasonal products. Michaels is well-known for its quality products and frequent promotions, making it attractive for affiliates targeting creative and DIY audiences.

Commission Structure

• Commission Rate: Affiliates earn up to 5% commission on qualifying sales. The commission is based on a percentage of the sale value rather than a fixed amount.
• Commission Payout: Commission is paid on a one-time basis per transaction; there are no recurring or lifetime commissions.
• Sub-Affiliate Commissions: The program does not offer sub-affiliate commissions. Affiliates earn directly from their own referred sales only.
• Cookie Duration: The tracking cookie duration is 7 days, meaning purchases within 7 days from the user’s first click are attributed to the affiliate.
• Affiliate Network: The Michaels Affiliate Program is managed through the Rakuten Advertising network, a trusted platform that facilitates tracking, reporting, and payments.

Michaels Affiliate Promotion Policy

✅ Approved Channels

• Affiliate websites and blogs related to crafts, DIY, home décor, and hobbies
• Social media platforms including Facebook, Instagram, Pinterest, and Twitter
• Email marketing campaigns compliant with anti-spam regulations
• Paid search advertising allowed with adherence to trademark policies
• YouTube channels and video content featuring Michaels products or tutorials

❌ Prohibited Channels and Practices

• Use of Michaels’ trademarks in domain names or URLs
• Spamming, unsolicited bulk emails, or misleading advertising
• Pop-up ads or forced redirects to Michaels’ site
• Coupon sites or deal sites that violate Michaels’ policy without authorization
• Any illegal or unethical promotional methods

Commission Payment

• Approval Timeframe: Commissions are typically approved and finalized within 30 days after the sale to allow for returns or cancellations.
• Minimum Payout Threshold: Affiliates must reach a balance of $50 before receiving payment.
• Payment Frequency: Payments are made on a monthly basis. Earnings from the previous month are paid around the 20th of the following month.
• Payment Methods: Michaels processes affiliate payments through the Rakuten Advertising network, which supports direct deposit (ACH), wire transfer, and PayPal, depending on affiliate location and preferences.

Summary

The Michaels Affiliate Program is a strong option for affiliates focusing on craft, hobbyist, and home décor niches. With a straightforward pay-per-sale commission model of up to 5%, a 7-day cookie period, and reliable payments via the Rakuten network, it provides a stable and reputable platform. Affiliates should ensure compliance with Michaels’ promotional policies to maintain good standing and maximize their earnings potential.