### Overview

Fera.ai is a powerful e-commerce marketing platform specializing in social proof, customer reviews, and conversion optimization tools designed to help online stores increase sales and build customer trust. Founded in 2019, Fera operates globally with its headquarters in Toronto, Canada. The platform integrates seamlessly with major e-commerce platforms such as Shopify, BigCommerce, and WooCommerce.

Fera.ai offers a mobile-responsive experience but does not provide a dedicated mobile app. Instead, its widgets and tools are optimized to perform well on both desktop and mobile devices, ensuring a smooth user experience regardless of device type.

Currently, Fera attracts over 100,000 monthly visitors, primarily from key markets including the United States, Canada, United Kingdom, Australia, and Germany. These regions represent Fera's most active user base and a significant portion of its client portfolio.

### Key Features of Fera

• Product Reviews and Ratings: Collect and display authentic customer reviews and ratings to increase transparency and trust.
• Social Proof Popups and Notifications: Use real-time notifications of purchases, reviews, and customer activity to create urgency and encourage conversions.
• Customizable Widgets: Personalize the look and feel of review widgets, badges, and other social proof elements to match store branding.
• Incentivized Review Requests: Automate email campaigns offering discounts or rewards to customers for leaving reviews, boosting feedback volume.
• Advanced Analytics: Track the performance of social proof tools, monitor conversion impact, and gather insights to refine marketing strategies.
• Multi-Channel Integration: Sync reviews and social proof across various platforms including Facebook, Google Shopping, and email marketing.

### Benefits of Using Fera

Increased Sales and Conversion Rates: By leveraging social proof and real-time customer activity notifications, Fera helps e-commerce stores convert more visitors into buyers.

Improved Customer Trust: Authentic reviews and transparent ratings foster confidence in the brand, which is critical for online shoppers.

Simplified Review Management: Fera consolidates review collection, display, and moderation into a single intuitive dashboard, saving merchants time and effort.

Enhanced Brand Credibility: Consistent display of positive customer experiences enhances brand reputation across multiple sales channels.

Customizable to Fit Brand Identity: Flexible widget designs ensure that social proof elements are visually aligned with the store’s aesthetic, preserving brand consistency.

### Applications of Fera

• E-commerce websites aiming to boost conversion rates through verified customer testimonials and live purchase notifications.
• Online merchants seeking to automate review collection and incentivize customers for feedback.
• Businesses requiring multi-channel synchronization of customer reviews for improved marketing across social networks and search engines.
• Store owners looking to create urgency and increase average order values using limited-time social proof popups.
• Marketing teams interested in actionable analytics related to social proof impact on consumer behavior.