Overview of Charlotte’s Web Affiliate Program

Charlotte’s Web is a leading brand known for its high-quality hemp-derived CBD products, including oils, capsules, gummies, topicals, and pet formulations. Their commitment to quality, transparency, and wellness has established them as a trusted name in the CBD industry. The Charlotte’s Web Affiliate Program offers affiliates an opportunity to promote these premium products and earn competitive commissions by partnering directly with the brand.

Commission Structure

• Commission Rates: Affiliates earn a tiered percentage commission based on sales generated. The starting rate is typically around 20% of the sale price, with potential to increase for high-performing affiliates. Commissions are paid on the net sale amount, excluding taxes and shipping.
• Recurring Commissions: Commissions are paid on a one-time basis per purchase. However, since many Charlotte’s Web customers reorder products regularly, affiliates can benefit from repeat sales made through their links.
• Sub-Affiliate Program: Currently, Charlotte’s Web does not offer a sub-affiliate or multi-tier commission structure. Affiliates earn commission solely from their direct referrals.
• Cookie Duration: The tracking cookie for affiliates lasts for 30 days. This means any purchase made within 30 days of the user clicking the affiliate link qualifies for commission.
• Affiliate Network: The program is managed internally through Charlotte’s Web’s proprietary affiliate platform, allowing for direct communication and customized support for affiliates.

Charlotte’s Web Promotion Policy

✅ Approved Promotional Channels:

• Personal blogs and websites related to wellness, health, and lifestyle
• Email marketing campaigns targeted to opted-in subscribers
• Social media platforms (Instagram, Facebook, Twitter, Pinterest) abiding by platform CBD advertising policies
• Video content on YouTube and TikTok, provided disclosures are made according to FTC guidelines
• Influencer collaborations and podcast sponsorships

❌ Prohibited Promotional Channels:

• Paid search ads with brand keywords (such as Google Ads using “Charlotte’s Web”) unless pre-approved
• Spam or unsolicited email marketing
• Promotion on websites that contain explicit, violent, or illegal content
• Coupon or deal sites that violate company terms
• Any deceptive or misleading marketing tactics

Commission Payment

• Approval Period: Commissions are typically reviewed and approved within 30 days after the sale to account for return and refund policies.
• Payment Threshold: Affiliates must reach a minimum balance of $50 in earned commissions before receiving payment.
• Payment Schedule: Payments are processed monthly, usually within the first two weeks of each month for commissions earned in the prior month.
• Payment Methods: Charlotte’s Web pays affiliates primarily via PayPal. Alternative payment options may be available upon request but are subject to approval.

Final Thoughts

Charlotte’s Web Affiliate Program stands out as an excellent opportunity for marketers passionate about natural health and wellness products. With a strong brand reputation, attractive commission rates, and a user-friendly affiliate platform, it enables affiliates to monetize their traffic effectively. Affiliates should always ensure compliance with the promotion guidelines to maintain a successful partnership and maximize earnings.