Overview of Calm Affiliate Program

Calm, a leading app focusing on meditation, sleep, relaxation, and mental wellness, offers an affiliate program designed to reward partners who promote their subscription service. With millions of users globally, Calm’s affiliate program presents a great opportunity for marketers and content creators to monetize their traffic by recommending a trusted brand in the wellness space. Affiliates can leverage Calm’s strong brand recognition and high-conversion product offerings to generate attractive commissions.

Commission Structure

• Commission Rates: Affiliates earn a competitive commission of 30% recurring on all subscription sales. This makes it a percentage-based commission plan rather than a fixed payout per sale.
• Recurring Commissions: Commissions are paid on a recurring basis for as long as the customer remains a paying subscriber, providing long-term passive income potential rather than a one-time payout.
• Sub-Affiliate Commissions: The Calm Affiliate Program does not currently offer sub-affiliate or tiered commission structures.
• Cookie Duration: Affiliates benefit from a 30-day cookie window, meaning if a referred visitor subscribes within 30 days, the commission is credited to the affiliate.
• Affiliate Network: The program is managed internally by Calm through their proprietary affiliate system, ensuring direct communication and support with affiliates rather than through external affiliate networks.

Calm Promotion Policy

✅ Permitted Channels

• Content websites and blogs focused on health, wellness, mindfulness, and related topics
• Email marketing to opted-in audiences
• Social media platforms such as Instagram, Facebook, Twitter, and TikTok
• YouTube channels producing content about meditation, self-improvement, or mental health
• Paid search and display advertising, provided all ad content complies with Calm’s branding guidelines

❌ Prohibited Channels

• Incentivized traffic (where users are paid or given rewards to click or sign up)
• Spamming practices via email or any online platform
• Trademark bidding that infringes on Calm’s brand or copyrights
• Unapproved coupon or discount code sites that bypass standard promotion rules
• Any misleading claims about the product or unauthorized use of Calm’s intellectual property

Commission Payment

• Approval Period: Commissions are generally approved after a 30-day waiting period to account for refunds or cancellations.
• Minimum Payout Threshold: Affiliates must earn a minimum of $50 to trigger payment processing.
• Payment Schedule: Commissions are paid out on a monthly basis, with payments issued at the beginning of each month for the previous month’s approved earnings.
• Payment Methods: Calm processes affiliate commissions primarily through PayPal, ensuring fast and secure transactions globally. Other payment options may be available on a case-by-case basis.

Overall, the Calm Affiliate Program offers a straightforward and lucrative opportunity for affiliates in the wellness niche. With generous recurring commissions, reasonable cookie duration, and a brand trusted by millions, affiliates can build a reliable income stream by introducing their audience to Calm’s acclaimed meditation and sleep solutions.