### Overview

Brand24 is a **social media monitoring and online reputation management tool** designed to help businesses, marketers, and agencies track their brand mentions across the web and social networks in real-time. The company was founded in 2011 and is headquartered in **Poland**.

Brand24 offers a **mobile application** available for both iOS and Android platforms, enabling users to monitor their brand presence on the go.

The platform receives an estimated **monthly traffic of around 300,000 visits**. Its primary markets include the **United States, United Kingdom, Canada, Australia, and Germany**, reflecting its broad international user base focused on English-speaking countries and Europe.

### Pricing Policy

Brand24 offers a **free trial**, allowing users to test the full capabilities of the platform for **14 days** without providing credit card information. This encourages potential customers to explore all features before committing.

There is **no permanent free plan**; however, the trial includes access to core monitoring and analytics features.

The paid plans are structured on a **monthly or annual subscription basis** with discounts offered for annual commitments. The pricing tiers include:

– **Individual Plan**: Starting at **$49 per month** (or approximately $41 per month billed annually). This plan supports monitoring up to 2,000 mentions per month, with access to 10 keyword searches, basic reporting, and integrations.
– **Team Plan**: Starting at **$99 per month** (around $83 monthly if billed annually). It offers increased limits, including up to 10,000 mentions, 30 keyword searches, advanced analytics, and team collaboration tools.
– **Pro and Enterprise Plans**: Available for larger volumes and customized needs, pricing is provided on request, with unlimited users and tailored features for comprehensive brand monitoring.

There is no pay-per-use or lifetime payment model; subscriptions are billed monthly or annually based on selected plans.

### Key Features of Brand24

Real-Time Mentions Tracking

Brand24 scans social media platforms, blogs, forums, news sites, and other online sources continuously to catch brand mentions as they happen.

Sentiment Analysis

The platform evaluates the sentiment of each mention—positive, negative, or neutral—to help users understand public perception.

Influencer Score

It identifies influential authors and sources that can amplify the brand’s message or impact reputation.

Customizable Alerts

Users can set up notifications via email or mobile push alerts for immediate responses to critical mentions.

Data Export and Reporting

Comprehensive analytics and reports can be exported in various formats to share insights with teams or clients.

Integration with Other Tools

Brand24 integrates with third-party applications such as Slack, Zapier, and Microsoft Teams to streamline workflows.

### Benefits of Using Brand24

• Improve Brand Reputation: Quickly detect and address negative mentions before they escalate.
• Competitive Intelligence: Monitor competitors’ online presence and market trends.
• Customer Insights: Gain a deeper understanding of customer opinions and preferences.
• Crisis Management: Immediate alerts enable proactive communication during potential PR crises.
• Increase Engagement: Engage effectively with your audience by identifying relevant conversations.

### Applications of Brand24

Brand24 is widely used across various industries for:

• Marketing teams to measure campaign impact and social media reach.
• PR agencies managing multiple clients and brand reputations.
• Small businesses monitoring customer feedback and competitor activities.
• Customer service departments responding promptly to user feedback.
• Market researchers analyzing consumer trends and sentiment.

Overall, Brand24 stands out as a powerful and user-friendly tool for anyone looking to gain actionable insights from the web and social media to build and protect their brand’s online presence.