Overview
Bass Pro Shops is a leading retailer specializing in outdoor recreational gear, focusing on fishing, hunting, camping, boating, and related outdoor lifestyle products. Founded in 1972, the company has grown into a trusted brand with its headquarters located in Springfield, Missouri, USA. Bass Pro Shops operates both physical retail stores and an extensive online store at basspro.com, providing customers with a vast selection of outdoor gear and apparel.
The brand also offers a dedicated mobile application available on iOS and Android platforms, allowing users to browse products, access hunting and fishing licenses, track orders, and discover outdoor tips and events conveniently from their mobile devices.
Currently, Bass Pro Shops attracts millions of visitors monthly. According to the latest available data, the website receives approximately 8 to 10 million visits per month. The five primary markets where Bass Pro Shops sees the most online engagement include the United States, Canada, Australia, the United Kingdom, and Germany, reflecting its global reach beyond its core North American customer base.
Key Features of Bass Pro Shops
- Extensive Product Range: Offers fishing gear, hunting equipment, camping supplies, boating accessories, outdoor apparel, and footwear.
- Expert Content and Resources: Provides educational materials such as how-to guides, fishing reports, hunting tips, and outdoor survival advice.
- Interactive Store Experiences: Physical stores feature immersive attractions like aquariums, wildlife mounts, and archery ranges enhancing the customer experience.
- Mobile App Functionality: Enables easy product search, purchase, access to licenses and permits, and access to events and loyalty programs.
- Loyalty Program: The Bass Pro Shops CLUB Rewards program offers members exclusive discounts, bonus points, and personalized offers.
Benefits of Using Bass Pro Shops
- One-Stop Outdoor Resource: Comprehensive selection of specialized outdoor products meeting diverse customer needs.
- Trusted Expertise: Decades of experience provides customers with reliable gear backed by knowledgeable customer support.
- Convenience: Seamless omnichannel experience combining online shopping with unique in-store adventures.
- Community and Education: Encourages conservation and outdoor lifestyles through educational content, events, and partnerships.
- Exclusive Deals and Rewards: Customer loyalty programs and seasonal promotions deliver added value.
Applications of Bass Pro Shops
- Recreational Fishing: Supplies gear and information for freshwater and saltwater anglers.
- Hunting: Provides firearms, ammunition, camo apparel, and safety equipment for hunters.
- Camping and Hiking: Offers tents, backpacks, cooking equipment, and outdoor apparel suited for camping and trekking.
- Boating and Watersports: Boat accessories, marine electronics, and watersport gear are available for enthusiasts.
- Outdoor Lifestyle and Conservation: Educates customers about wildlife management, conservation initiatives, and promotes sustainable outdoor practices.