Overview of Automattic Affiliate Program

Automattic is one of the leading companies behind WordPress.com, WooCommerce, Jetpack, and other widely used online tools and services. Their affiliate program offers an excellent opportunity for marketers and content creators to promote some of the internet’s most trusted web-building platforms and earn competitive commissions. As Automattic itself is the parent company, all information about the affiliate program is centralized through their official affiliate portal and managed internally to ensure reliable tracking and payments.

Commission Structure

• Commission Type and Rates: Automattic pays affiliates a fixed commission amount rather than a percentage. For example, promoting WordPress.com paid plans typically yields a commission of around $35 per sale. WooCommerce-related offers may vary in payout depending on the product or service promoted.
• Commission Recurrence: Commissions are generally one-time payments per new customer sign-up or purchase. The program does not offer recurring monthly commissions on subscriptions.
• Sub-Affiliate Program: Currently, Automattic does not provide any sub-affiliate or multi-tier commission options. Affiliates earn directly for their own referrals only.
• Cookie Duration: The tracking cookie period lasts for 60 days, allowing the affiliate to earn a commission if the referred user converts within this timeframe after clicking their link.
• Affiliate Network: The Automattic Affiliate Program is managed internally and not through any third-party affiliate networks. This direct management allows for accurate tracking, quicker support, and more direct communication with affiliates.

Automattic Promotion Policy

✅ Allowed Promotion Channels

• Personal websites and blogs focused on web development, design, or related topics
• Email marketing compliant with anti-spam laws
• Social media platforms such as Twitter, Facebook, Instagram, LinkedIn
• YouTube videos and reviews
• Paid search campaigns when compliant with Automattic’s brand guidelines

❌ Prohibited Promotion Channels

• Using Automattic trademarks or brand names in paid advertising without permission
• Spamming unsolicited emails or messages
• Cookie stuffing or fraudulent click generation
• Promoting through unauthorized coupon or deal sites without prior approval
• Any channels that violate Automattic’s terms of use or applicable laws

Commission Payment

• Approval Time: Commissions are typically approved after the referred customer has paid and the 60-day cookie period concludes without cancellation or refund. This process usually takes about 60 days.
• Minimum Payout: Affiliates must reach a minimum balance of $50 before payment is issued.
• Payment Frequency: Automattic pays out commissions on a monthly basis, usually within 30 days after month-end for commissions confirmed in the previous period.
• Payment Methods: Payments are primarily handled via PayPal. Affiliates must have an active PayPal account linked to receive funds.

Summary

The Automattic Affiliate Program offers a straightforward and reliable way to monetize audiences interested in website building and eCommerce solutions with some of the most popular platforms in the world. With fixed commission amounts, a respectable 60-day cookie duration, and monthly PayPal payments, it is ideal for bloggers, content creators, and digital marketers who value stability and direct partnership with a reputable company. However, the lack of recurring commissions and sub-affiliate options means this program best suits those focused on steady, one-time conversion payouts.