Overview
Attention Insight is a cutting-edge AI-powered eye-tracking analytics platform designed to help marketers, UX/UI designers, and advertisers optimize visual content for maximum user engagement. Founded in 2018 and headquartered in Tallinn, Estonia, the platform leverages artificial intelligence to simulate human attention patterns without the need for expensive and time-consuming physical eye-tracking studies.
Currently, Attention Insight operates as a web-based SaaS solution and does not offer a dedicated mobile application. The service provides users with heatmaps and attention maps that predict where viewers are likely to focus on digital designs such as websites, advertisements, packaging, and more.
The platform draws approximately 120,000 monthly visitors, with its primary user base spanning across the United States, Germany, United Kingdom, Canada, and Australia. These markets represent Attention Insight’s largest audiences and reflect the global reach of the tool.
Key Features of Attentioninsight
- AI-Powered Heatmaps: Generates accurate attention heatmaps predicting viewer focus areas in seconds.
- Real-Time Analysis: Allows instant insight into how design elements attract or distract viewer attention.
- Comparison Tool: Enables side-by-side analysis of multiple designs to optimize performance effectively.
- Accessibility Insights: Assesses how accessible the content is to diverse user groups.
- Integration Capabilities: Supports API integration for seamless embedding into existing design workflows and marketing platforms.
- User-Friendly Interface: Offers an intuitive dashboard with easy navigation suitable for professionals and beginners alike.
- Multi-format Support: Works with images, websites, videos, and packaging designs.
Benefits of Using Attentioninsight
- Cost Efficiency: Eliminates expensive eye-tracking hardware and participant recruitment costs.
- Time Savings: Instant results accelerate the design iteration and decision-making process.
- Data-Driven Decisions: Empowers teams to validate design choices based on predicted user attention data, improving conversion rates.
- Enhanced Understanding: Provides actionable insights into visual hierarchy and user focus, helping to refine messaging and layout.
- Scalability: Suitable for individual freelancers, small agencies, and large enterprises seeking to optimize numerous projects.
Applications of Attentioninsight
- Marketing Campaigns: Optimizes ad creatives and landing pages to boost engagement and click-through rates.
- User Experience Design: Helps UX/UI designers improve interface layouts to enhance usability and reduce friction.
- E-commerce: Tests product pages and promotional content for better visual appeal and shopper attention.
- Packaging Design: Predicts consumer focus areas on packaging to increase product shelf impact.
- Publishing and Content Creation: Assesses article layouts and thumbnails to maximize reader retention and interest.


