Overview of the Allbirds Affiliate Program

Allbirds, known for its sustainable and comfortable footwear made from natural materials, offers an affiliate program designed to reward partners who promote their eco-friendly products. As the brand continues expanding its global reach, their affiliate program is an excellent opportunity for marketers in the fashion, sustainability, and lifestyle niches to monetize their audience by recommending high-quality, environmentally responsible shoes.

Commission Structure

• Commission Rates: Affiliates earn a commission based on a percentage of the sale amount. The standard rate is approximately 7% per purchase made through the affiliate’s referral link, though this can vary slightly depending on the network or region.
• One-time Commission: The commission is granted as a one-time payment on the first purchase made by a referred customer. There are no recurring commissions on subsequent purchases from the same customer.
• Sub-Affiliate Program: Currently, Allbirds does not offer sub-affiliate commissions or multi-tier payouts. Affiliates earn only from direct referrals.
• Cookie Duration: The tracking cookie period lasts for 30 days, meaning affiliates will receive commission if the referred user makes a purchase within 30 days of clicking the affiliate link.
• Affiliate Program Management: The program is managed through several reputable affiliate networks, including Partnerize and Impact Radius, ensuring reliable tracking and timely payments.

Allbirds Promotion Policy

✅ Allowed Channels for Promotion

• Blogs and content websites focusing on sustainability, fashion, or footwear
• Social media platforms such as Instagram, Facebook, TikTok, Pinterest, and Twitter
• Paid search ads (subject to approval and terms within the affiliate network)
• Email marketing campaigns targeting relevant audiences
• YouTube and video content promoting shoe reviews or sustainable lifestyle tips

❌ Prohibited Promotion Channels

• Incentivized traffic or incentivized clicks (offering rewards for clicking or purchasing)
• Unauthorized coupon or deal sites that violate Allbirds’ brand policies
• Trademark bidding on paid search without explicit permission
• Spam emails or unsolicited communications violating anti-spam laws
• Use of misleading or inaccurate claims about the products

Commission Payment

• Approval Timeframe: Commission approval typically occurs within 30-45 days post-purchase to allow for returns or cancellations to be processed.
• Payment Threshold: Affiliates must accumulate a minimum of $50 in commissions before receiving a payout.
• Payment Schedule: Commissions are paid monthly, with payments generally issued around the 15th of each month following the approval of commissions.
• Payment Methods: Payments are commonly made via PayPal. Other options may be available depending on the affiliate network and the affiliate’s location.

Summary

The Allbirds Affiliate Program offers a straightforward and competitive opportunity for affiliates to earn commissions by promoting a brand synonymous with sustainability and comfort. With a solid 7% commission rate, reliable tracking through major affiliate networks, and a clear promotional policy, affiliates in relevant niches can confidently advocate for Allbirds’ innovative footwear. While commissions are one-time and there are no sub-affiliate options, the 30-day cookie window and monthly payouts make this program both lucrative and manageable for experienced and emerging affiliate marketers alike.