Overview of the Alawar Affiliate Program

Alawar is a well-established game publisher and distributor known for its extensive catalog of casual, puzzle, and adventure games. Their affiliate program offers marketers a lucrative opportunity to promote highly engaging game titles to a vast gaming audience worldwide. With more than two decades of experience, Alawar continues to develop popular games across multiple platforms, and their affiliate program is designed to reward partners generously for driving sales and user engagement.

The Alawar Affiliate Program is ideal for bloggers, content creators, gaming sites, and marketing professionals willing to monetize their traffic by recommending quality casual games. Before diving into the commission details and promotion policies, let’s explore how the program operates based on the latest information collected from their official channels and affiliate resources.

Commission Structure

• Commission Rates: Affiliates earn a percentage-based commission on the net revenue generated from the sales they refer. The commission rates start at 20% and can scale up to 40% depending on overall performance and volume of sales.
• Commission Payment Model: Commissions are paid on a per-sale basis, meaning affiliates receive payment for each completed purchase by a referred customer. The commissions are recurring for each sale made, but not for repeat purchases by the same user on already bought products.
• Sub-Affiliate Program: Yes, Alawar supports a sub-affiliate (tiered) system. Affiliates earn an additional 5% commission on the earnings generated by their sub-affiliates, allowing them to build a network and increase earnings through recruitment.
• Cookie Duration: The tracking cookies are active for 30 days. This means if a customer makes a purchase within 30 days of clicking the affiliate link, the sale will be credited to the affiliate.
• Affiliate Network Management: The Alawar Affiliate Program is managed internally, enabling direct support and higher transparency for affiliates. They do not rely on third-party affiliate networks.

Alawar Promotion Policy

✅ Allowed Promotional Channels

• Personal and professional websites or blogs focused on gaming or related niches
• Email marketing campaigns (subject to compliance with anti-spam laws)
• Social media platforms such as Facebook, Instagram, Twitter, and TikTok provided promotions comply with platform policies
• YouTube and Twitch streams or video content showcasing Alawar games
• Pay-per-click (PPC) advertising and native ads (with prior approval from Alawar’s affiliate management team)

❌ Prohibited Promotional Channels

• Incentivized traffic sources or reward-based websites
• Spam or unsolicited email campaigns
• Unauthorized use of trademarked brand names in domain names or misleading advertisements
• Pop-ups or pop-unders that deliver unsolicited content
• Content or ads targeting children below the general age-rating of the games without parental consent

Commission Payment

• Approval Time: Commissions are typically reviewed and approved within 30 days after the sale to account for refunds or cancellations.
• Minimum Payout Threshold: Affiliates must reach a minimum balance of $50 to request payment.
• Payment Schedule: Payments are made on a monthly basis, usually between the 10th and 15th of each month for commissions earned the previous month.
• Payment Methods: The program pays commissions primarily via PayPal. Other payment options may be available upon special request or for affiliates with significant earnings, including wire transfers.

In conclusion, the Alawar Affiliate Program offers competitive commissions with flexible promotion options and solid support managed internally. Its appeal lies in promoting an extensive range of popular casual games with global appeal, making it a strong choice for affiliates intent on monetizing gaming communities effectively.