### Overview
Affonso is a cutting-edge analytics and attribution platform designed specifically for the mobile app ecosystem. Launched in 2021, the company is headquartered in Berlin, Germany. Affonso focuses on providing mobile app marketers and developers with powerful tools to measure, attribute, and optimize their user acquisition campaigns across various ad networks and platforms.
Yes, Affonso offers a mobile application that allows users to monitor their campaign performance and receive real-time updates on the go, enhancing flexibility and accessibility.
Currently, Affonso boasts a monthly web traffic volume ranging between 50,000 and 70,000 visitors. Its primary user base and markets come from the United States, Germany, India, Brazil, and the United Kingdom, reflecting a strong global footprint within highly active mobile marketing regions.
### Key Features of Affonso
- Cross-Platform Attribution: Affonso integrates with major ad networks and platforms to provide precise, real-time attribution across multiple channels.
- Advanced Fraud Detection: The platform incorporates AI-driven fraud prevention mechanisms to ensure high-quality traffic and protect marketing budgets.
- Deep Analytics Dashboard: Users can access detailed reports and customizable dashboards that provide insights into user behavior, lifetime value (LTV), retention, and ROI metrics.
- Real-Time Data Sync: Affonso supports real-time data syncing allowing marketers to react quickly to campaign trends and optimize in-flight.
- Seamless Integration: It offers easy API integrations with popular tools and platforms to streamline workflow and data management.
### Benefits of Using Affonso
- Enhanced ROI: By leveraging accurate multi-touch attribution, marketers can allocate budgets more effectively to channels that generate the best results.
- Improved Campaign Transparency: Real-time insights offer full visibility into campaign performance, eliminating guesswork.
- Fraud Mitigation: Advanced fraud detection ensures marketers pay only for genuine installs and engagements, preserving marketing spend.
- Data-Driven Decisions: Access to granular data empowers marketers to optimize user acquisition strategies based on concrete evidence.
- Mobile-Focused Solution: Specifically designed for mobile app marketers, Affonso addresses unique challenges in app attribution and measurement.
### Applications of Affonso
Affonso is primarily suitable for mobile app developers, user acquisition managers, and performance marketers seeking to enhance their mobile campaign effectiveness. It is widely used in industries such as gaming, e-commerce, fintech, and health & fitness applications, where understanding user behavior and campaign ROI is critical.
In addition to attribution, Affonso supports marketers in optimizing push notifications and in-app messaging campaigns, further driving user engagement and retention strategies.