### Overview

Adapex is a leading technology company specializing in programmatic advertising and ad monetization solutions, primarily serving publishers in the digital media space. Founded in 2016, Adapex is headquartered in New York City, USA. The company focuses on maximizing revenue streams for digital publishers by optimizing their ad demand and supply chains using advanced AI-driven technologies.

Currently, Adapex does not offer a dedicated mobile application, as their platform is primarily web-based and designed for desktop environments accessible by publishers and advertisers.

The platform attracts an estimated monthly traffic of hundreds of thousands of active users, including publishers and advertisers worldwide. The five primary markets generating the most traffic and business on Adapex come from the United States, India, the United Kingdom, Canada, and Australia.

### Key Features of Adapex

Advanced Header Bidding: Adapex offers a sophisticated header bidding solution that increases competition among demand sources, ensuring higher yield and better monetization for publishers.

Real-Time Analytics: Publishers gain access to granular, real-time reporting dashboards to monitor ad performance and revenue trends effectively.

AI-Powered Optimization: The platform leverages artificial intelligence to automatically optimize ad placements, demand partners, and pricing to maximize revenue.

Multi-Channel Support: Supports desktop, mobile web, and OTT/CTV environments, enabling flexible monetization across various digital channels.

Supply Path Optimization (SPO): Adapex implements SPO strategies to reduce intermediaries, ensuring more transparent and profitable transactions for publishers.

### Benefits of Using Adapex

Revenue Growth: Users benefit from increased ad revenue through data-driven optimization and diverse demand partnerships.

Transparency and Control: Adapex provides detailed insights and control over inventory, giving publishers greater transparency over their programmatic ecosystem.

Scalability: The platform accommodates publishers of all sizes and scales efficiently with growing traffic and demand complexity.

Improved User Experience: By optimizing ad loads and placements, Adapex helps maintain better page performance and user engagement.

Expert Support: Experienced account management and technical teams assist publishers in setup, strategy, and ongoing optimization efforts.

### Applications of Adapex

Adapex’s platform is widely used by digital publishers aiming to maximize their programmatic ad revenue across websites, mobile web, and emerging digital channels like OTT and CTV.

Media companies, news portals, content publishers, and app developers leverage Adapex to integrate multiple demand sources seamlessly and drive higher ad yield without compromising user experience.

Advertisers and demand partners also utilize Adapex to gain access to premium publisher inventory with improved bidding efficiency and transparency through the platform’s header bidding and supply path optimization solutions.