Overview
Active is a leading online platform specializing in event registration and activity management, primarily serving the sports, fitness, and community events sectors. Established in 1999, the company has grown to become a trusted resource for participants and organizers alike. Its headquarters is located in Boulder, Colorado, USA.
Active offers a comprehensive mobile application that allows users to discover, register for, and manage participation in a wide range of activities and events directly from their smartphones, enhancing accessibility and convenience.
The platform enjoys substantial web traffic, with an estimated monthly visitor count exceeding 20 million. Its primary markets include the United States, Canada, United Kingdom, Australia, and New Zealand, reflecting a strong presence in English-speaking countries with vibrant outdoor, fitness, and community sports cultures.
Key Features of Active
- Event Discovery and Registration: Users can search for events across numerous categories such as running races, cycling, triathlons, fitness classes, and community activities, and securely register online.
- Event Management Tools: Event organizers have access to robust registration management, marketing support, and participant tracking features, streamlining event operations.
- Mobile Application Support: The Active mobile app provides on-the-go event registration, live tracking, and personalized event alerts.
- Community Engagement: Active fosters community interaction through social features and activity tracking, encouraging participants to connect and share achievements.
- Payment Processing and Integration: Secure payment gateways and integration with popular marketing tools assist in seamless transaction management and promotional efforts.
Benefits of Using Active
- Convenient User Experience: Active simplifies the event registration process, making it easy for participants to find and join activities without hassle.
- Comprehensive Event Solutions: Organizers can efficiently manage every aspect of their event from registration to payment collection, reducing administrative burdens.
- Trusted and Secure Platform: With decades of industry presence, Active ensures data security and reliable service for both participants and organizers.
- Wide Selection of Activities: The platform covers an extensive array of events, appealing to diverse interests and skill levels.
- Enhanced Visibility: Events hosted on Active benefit from increased exposure to a global audience interested in health, wellness, and community engagement.
Applications of Active
- Event Organizers: From local 5Ks to large-scale triathlons, organizers use Active to recruit participants and manage event logistics.
- Fitness Enthusiasts: Individuals seeking new ways to challenge themselves and track their progress rely on Active’s platform and app.
- Community Leaders and Nonprofits: Organizations leverage Active to promote community events, fundraisers, and volunteer activities efficiently.
- Corporate Wellness Programs: Companies may use the platform to engage employees in wellness initiatives and team-building events.
- Sports Retailers and Brands: Marketing through Active can enhance sponsorship and partnership opportunities connected with active lifestyle events.