Overview

Looka is an online graphic design platform specializing in AI-powered logo creation and brand identity design. Launched in 2016, Looka aims to help individuals and businesses create professional-quality logos and branding materials without the need for advanced design skills. The company is headquartered in Canada, serving a global audience through its web-based platform.

Currently, Looka does not offer a dedicated mobile application; its services are accessible primarily through its website.

The platform attracts approximately several hundred thousand monthly visitors. Its main user markets include the United States, Canada, the United Kingdom, Australia, and Germany, reflecting a strong presence in English-speaking countries and expanding interest in other international regions.

Pricing Policy

Looka does not offer a completely free plan, but it provides a free design tool where users can create and preview logos at no cost. However, downloading or accessing the logo files requires purchase.

Looka allows users to design as many logos as they want for free and preview them, which functions as a form of unlimited free trial for the design creation process. Payment is required only when the user decides to download and use the logo files or branding assets.

The pricing starts at $20 for a single logo download under the Basic plan, which includes a low-resolution logo file suitable for web use. The Premium plan is offered at around $65, providing high-resolution logo files, vector files, full ownership rights, and additional brand materials such as social media kits.

Looka also offers a Branding Package at approximately $80, which includes everything in the Premium plan plus additional brand assets like business card designs, brand guidelines, and more comprehensive marketing materials.

Payments are made as one-time fees per package purchased—there are no subscription-based or recurring payment models. Users pay once to download and own their logo and brand assets.

Key Features of Looka

• AI Logo Generator: Uses artificial intelligence to generate unique logos based on user preferences, styles, and industry.
• Extensive Customization: Allows users to customize fonts, colors, layouts, and icons to tailor logos to their brand identity.
• Brand Kit Creation: Provides a full suite of branding materials including social media kits, business cards, and websites.
• Multiple File Formats: Offers downloadable logos in PNG, SVG, EPS, and PDF formats suitable for various uses.
• Ease of Use: No design experience required, with intuitive tools and guidance throughout the design process.

Benefits of Using Looka

• Cost-Effective: Offers professional logo design at a fraction of the price charged by traditional graphic designers.
• Speed: Enables users to generate multiple logo options within minutes.
• Ownership Rights: Users receive full commercial rights to their logos for unrestricted use.
• Comprehensive Branding: Beyond logos, it helps build cohesive brand identities with matching materials.
• User-Friendly: Designed for users without design skills, making branding accessible to startups and small businesses.

Applications of Looka

• Ideal for entrepreneurs, startups, and small businesses needing affordable branding solutions.
• Used by marketing teams or freelancers who require quick logo concepts for clients.
• Serves non-designers who want to create professional logos and brand materials independently.
• Supports creation of consistent branding assets for digital and print marketing campaigns.
• Helps businesses rebrand or refresh their visual identity with easy-to-use tools.