Overview

Frase is an AI-powered content optimization and research platform designed to help marketers, SEOs, and content creators produce high-quality, search-optimized content more efficiently. Founded in 2017, the company is headquartered in Durham, North Carolina, USA.

Frase primarily operates as a web-based application and, as of the latest information from official sources, it does not yet offer a dedicated mobile app, focusing instead on its browser platform for desktop and tablet use.

The platform attracts significant monthly traffic with estimates ranging between 200,000 to 300,000 visitors. Its major user markets include the United States, Canada, United Kingdom, Australia, and India, reflecting a strong presence in English-speaking countries.

Pricing Policy

Frase offers a free plan that allows users limited access to key features such as creating up to 5 documents per month and researching content briefs with limited AI-generated answers, ideal for trial purposes or solo users with light needs.

They provide a 7-day free trial on their paid plans, which lets potential customers test the full functionality before committing. This trial period is time-limited rather than usage-limited, enabling comprehensive exploration of features.

The paid subscription tiers start with:

• Basic Plan: $14.99/month billed annually or $19.99 month-to-month. Includes up to 30 documents per month, access to AI answer generation, basic SEO content briefs, and integrations like Google Docs and Google Search Console.
• Team Plan: $44.99/month billed annually or $54.99 month-to-month. Supports up to 100 documents monthly, collaboration tools, advanced analytics, and enhanced content briefs.
• Enterprise Plan: Custom pricing tailored for large teams requiring API access, extensive usage, dedicated support, and advanced customization.

The billing model is subscription-based with monthly or annual payment options. There is no lifetime or one-time payment option. Usage is limited by the number of documents per month according to each tier, not pay-as-you-go.

Key Features of Frase

• AI Content Research and Brief Creation: Automates the generation of optimized content briefs based on competitor analysis and search intent.
• Content Optimization: Provides on-page SEO recommendations to improve ranking potential by analyzing top search results.
• Answer Engine: AI-powered responses to user questions that can be integrated into content for enhanced user engagement and featured snippets.
• Collaboration Tools: Multi-user access and commenting facilitate team-based content production workflows.
• Integrations: Seamless connectivity with platforms like Google Docs, WordPress, and Google Search Console.

Benefits of Using Frase

• Time-Saving: Automates labor-intensive research and content briefing processes, accelerating workflow.
• Improved SEO Performance: Data-driven insights help create content that ranks better on search engines.
• Data-Backed Content Creation: Enables writers to understand user intent and competitor strategies clearly.
• Scalable Collaboration: Supports teams to work cohesively with shared documents and real-time feedback.
• User-Friendly Interface: Intuitive dashboard and tools allow marketers and writers without deep SEO knowledge to improve their content.

Applications of Frase

Frase is widely used by:

• Content marketers looking to scale content production efficiently with optimized briefs.
• SEO professionals aiming to generate data-driven strategies and track keyword relevance.
• Bloggers and freelance writers who want AI assistance to reduce research time and enhance quality.
• Digital agencies managing multiple clients and campaigns requiring consistent content optimization.
• Businesses focusing on improving website traffic, generating leads, and dominating search results through better content.