Overview
Motive is a technology company specializing in fleet management and telematics solutions designed to improve safety, compliance, and efficiency for commercial fleets. Formerly known as KeepTruckin until its rebranding in 2022, Motive was founded in 2013 and is headquartered in San Francisco, California. The company provides software and hardware tools aimed at helping businesses manage their vehicle fleets with real-time data and intelligent automation.
Motive offers robust mobile applications available on both iOS and Android platforms, enabling drivers and fleet managers to access critical fleet data conveniently from their smartphones or tablets.
As of the most recent data, Motive attracts an estimated hundreds of thousands of monthly users. Their customer base predominantly spans across these five major markets: the United States, Canada, Mexico, the United Kingdom, and Australia.
Key Features of Motive
- Fleet Telematics: Real-time GPS tracking and monitoring of fleet vehicles for enhanced visibility.
- Driver Safety Tools: AI-powered dash cams that detect risky behaviors such as harsh braking, distracted driving, and speeding.
- Compliance Management: Automated electronic logging device (ELD) solutions to help fleets comply with Hours of Service (HOS) regulations.
- Vehicle Maintenance: Proactive alerts and analytics that facilitate preventative fleet maintenance and reduce downtime.
- Fuel Management: Insights into fuel consumption to optimize operations and reduce costs.
- Integrated Mobile App: Enables easy driver log management, messaging, and vehicle inspection features.
Benefits of Using Motive
- Improved Safety: By leveraging AI-based dash cams and driver coaching, fleets can reduce accidents and risky behaviors on the road.
- Regulatory Compliance: Simplifies adherence to federal and local regulations through automated HOS tracking and digital logs.
- Operational Efficiency: Real-time data and analytics enable smarter routing, fuel savings, and reduced vehicle downtime.
- Cost Reduction: Insights into fleet performance help cut unnecessary expenses related to maintenance, fuel, and accidents.
- User-Friendly Interface: The mobile app and dashboard make it easy for both drivers and fleet managers to stay connected and informed anywhere, anytime.
Applications of Motive
Motive’s solutions are designed for a wide range of industries that rely on managing vehicle fleets, including:
- Trucking and Transportation Companies
- Delivery and Logistics Services
- Construction and Contracting Fleets
- Field Services and Utilities
- Government and Municipal Fleet Operations
By integrating telematics, safety technology, and compliance tools, Motive helps businesses increase fleet productivity, reduce operational risks, and maintain regulatory standards effectively.