Overview
Wide Angle Analytics is a cutting-edge analytics platform specializing in providing in-depth insights into digital affiliate marketing and e-commerce data. Launched in 2021, Wide Angle Analytics is headquartered in London, United Kingdom, and quickly positioned itself as a reliable source for tracking, analyzing, and optimizing affiliate campaigns across multiple verticals.
While primarily a web-based platform, Wide Angle Analytics offers a responsive interface accessible through mobile browsers; however, it currently does not have a dedicated mobile application.
As of mid-2024, Wide Angle Analytics experiences approximately 500,000 monthly visits and data queries from users worldwide. The top five markets driving this traffic include the United States, United Kingdom, Germany, Canada, and Australia, reflecting its strong presence in key English-speaking and European affiliate ecosystems.
Key Features of Wide Angle Analytics
- Comprehensive Affiliate Network Coverage: Aggregates and analyzes data from hundreds of affiliate programs and networks to provide a holistic overview of campaign performance.
- Real-Time Data Reporting: Enables users to access up-to-the-minute analytics, allowing marketers to make timely, data-driven decisions.
- Competitive Intelligence: Tracks competitor affiliate strategies and market trends, offering valuable benchmarks and insights.
- Detailed Campaign Breakdowns: Presents drill-down reports on clicks, conversions, EPC (Earnings Per Click), and payout rates by merchant and campaign.
- Customizable Dashboards: Users can tailor the analytics interface to focus on specific KPIs relevant to their marketing goals.
- Cross-Device and Cross-Platform Tracking: Ensures attribution accuracy by following user interactions across devices and channels.
- Data Exporting and API Access: Facilitates integration with other marketing tools and simplifies advanced data analysis.
Benefits of Using Wide Angle Analytics
- Enhanced Decision Making: Access to granular, real-time data empowers affiliate marketers and advertisers to optimize campaigns efficiently, maximizing ROI.
- Competitive Edge: By monitoring market trends and competitor performance, users can identify profitable niches and emerging opportunities earlier.
- Time Savings: Automates complex data gathering processes, reducing manual workload and enabling focus on strategic initiatives.
- Improved Attribution Accuracy: Cross-device tracking minimizes attribution errors, ensuring fair compensation and better performance insights.
- Scalability: Suitable for individual affiliates as well as large marketing agencies handling multiple clients or verticals.
Applications of Wide Angle Analytics
- Affiliate Marketers: To monitor and analyze program performance, identify top-converting offers, and optimize traffic sources.
- Affiliate Networks and Advertisers: To gain transparency into affiliate performance metrics and benchmark effectiveness against competitors.
- Marketing Agencies: To provide clients with actionable insights, campaign reporting, and data-driven recommendations.
- Product Managers and E-commerce Teams: To understand channel contribution to sales and adjust promotional strategies accordingly.
- Market Researchers: To examine trends and shifts within affiliate marketing landscapes across different regions and sectors.