Booking.com Affiliate Program 2025

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What is Booking.com?

### Overview

Booking.com is a leading online travel agency specializing in accommodation reservations, including hotels, apartments, resorts, and other lodging options. Founded in 1996, the company is headquartered in Amsterdam, the Netherlands. Over the years, Booking.com has grown to become one of the largest and most trusted platforms for travelers worldwide.

Booking.com offers a comprehensive mobile application available on both iOS and Android devices, enabling users to search, compare, and book accommodations easily while on the go.

The platform experiences an impressive average of over 600 million visits per month, reflecting its global popularity. The top five markets driving this traffic come from the following countries: United States, United Kingdom, Germany, France, and the Netherlands.

### Key Features of Booking.com

  • Extensive Listing Options: Access to over 28 million listings, including hotels, vacation homes, resorts, hostels, and more.
  • No Reservation Fees: Booking.com typically does not charge booking or transaction fees.
  • Free Cancellation: Majority of accommodations offer free cancellation, providing flexibility to travelers.
  • 24/7 Customer Support: Multilingual customer service available around the clock.
  • Verified Guest Reviews: Millions of verified guest reviews help users make informed decisions.
  • Instant Booking Confirmation: Most bookings are confirmed immediately after reservation.
  • Personalized Recommendations: The platform tailors search results and offers based on user preferences and past behavior.

### Benefits of Using Booking.com

Booking.com provides users with a hassle-free and efficient booking experience, combining a vast selection with competitive pricing. The platform’s intuitive design and powerful search filters enable quick and easy discovery of accommodation that fits any budget and travel need. Travelers can conveniently manage bookings through the mobile app or website, ensuring accessibility anytime and anywhere.

Moreover, the inclusion of genuine customer reviews and detailed descriptions helps increase transparency and trust. The platform’s emphasis on flexible cancellation policies offers added peace of mind, especially during uncertain travel conditions. Overall, Booking.com empowers millions of travelers around the globe to plan their trips confidently and effortlessly.

### Applications of Booking.com

Booking.com's core application remains focused on accommodation booking; however, it has expanded services to include:

  • Flight Bookings: Integration of flight options via partnerships to offer end-to-end travel planning.
  • Airport Taxis and Car Rentals: Seamless booking of airport transfers and car rentals directly through the platform.
  • Travel Experiences: Booking of tours, activities, and local experiences at destinations worldwide.
  • Business Travel Solutions: Customized tools and offers designed for corporate travelers and companies.

Through its multi-platform presence—website, mobile apps, and integrations—Booking.com continues to evolve as a comprehensive travel ecosystem facilitating nearly every aspect of travel planning and booking.

Booking.com Pricing Policy

Free Plans and Features

Booking.com does not offer a traditional “free plan” in the sense of subscription packages because its primary service for partners—such as property owners and affiliates—is commission-based. Listing a property on Booking.com is free; there are no upfront fees or fixed charges to register and maintain a property on the platform. This allows accommodations to get exposure to millions of travelers worldwide without initial costs. Features available for free include property profile setup, access to Booking.com’s global audience, basic performance analytics, and customer support.

Trial Period Availability

Booking.com does not provide a trial period for its services because there is no subscription fee or upfront payment required. Instead, partners only pay commissions when bookings are successfully made through the platform. This “pay-for-performance” model eliminates the need for trials, as property owners can effectively test the platform risk-free by simply listing their property. Affiliates and partners also do not pay in advance but earn commissions based on completed bookings they refer.

Pricing Packages and Fee Structure

Booking.com operates using a commission-based pricing model rather than fixed subscription packages. The commission rates vary based on the type of property, location, and agreement but typically range from approximately 10% to 20% per booking. This commission is deducted only when a booking is completed and paid by the guest.

The pricing structure includes:

  • Commission Only Model: Property owners pay a percentage commission per confirmed booking made through Booking.com’s platform. There are no other charges for hosting the listing.
  • Flexible Commission Rate: Commission percentage can vary by country, property type, and negotiated terms with Booking.com but generally falls between 10% and 20%.
  • No Subscription or Fixed Charges: There is no monthly, yearly, or one-time fee for using the Booking.com platform.

For affiliates and partners promoting Booking.com properties, payments are typically made through a performance-based commission system, where earnings depend on the bookings driven by the affiliate’s promotional activities.

Payment Models and Frequency

Booking.com’s payment model is based entirely on a pay-as-you-earn or pay-per-booking system without any recurring subscription fees. The commission is automatically deducted from each booking payment, so partners only pay when revenue is generated.

Payments to affiliates are usually tracked and disbursed by Booking.com on a monthly basis with clearly defined reporting and reconciliation tools accessible via partner dashboards.

Summary: Booking.com’s Pricing Policy is highly flexible and performance-driven, requiring no upfront cost, no subscription, and offering zero fees for listing properties. Instead, it charges commissions only on completed bookings, making it a low-risk and scalable platform for both accommodation providers and affiliates.

Booking.com Affiliate Program

Booking.com Affiliate Program Overview

Booking.com is one of the world’s leading online travel platforms, offering millions of properties, from hotels and resorts to apartments and unique places to stay. Their affiliate program allows partners to earn commission by referring travelers to book accommodations on Booking.com via affiliate links embedded on websites, blogs, or apps. Known for its global footprint and trusted brand reputation, Booking.com provides affiliates with competitive commission rates and a user-friendly platform supported by advanced tracking and reporting tools.

Commission Structure

  • Commission Rate: Booking.com affiliates earn a commission based on a percentage of the booking value. The standard commission rate ranges typically between 25% to 40% of Booking.com’s commission for each completed stay, depending on the volume of bookings you generate.
  • Payment Type: Commissions are paid as a percentage of the net booking amount (excluding taxes, fees, and cancellations).
  • Recurring Commissions: Commission is paid once per booking after the traveler completes their stay—there are no recurring payments on repeat bookings from the same customer via the same referral link.
  • Sub-Affiliate Program: Currently, Booking.com does not offer a sub-affiliate commission structure, meaning affiliates do not earn commissions from the sales of other affiliates they might refer.
  • Cookie Duration: The affiliate link cookie lasts for 30 days from the user’s first click. If a booking is made within this window, the affiliate is credited for the commission.
  • Affiliate Network Management: Booking.com manages its affiliate program internally through its proprietary affiliate platform, rather than relying on third-party affiliate networks.

Booking.com Promotion Policy

✅ Permitted Channels for Promotion

  • Own websites or blogs (travel-related content preferred)
  • Mobile apps (with Booking.com integration)
  • Social media accounts (though subject to Booking.com’s specific social media policy)
  • Email marketing campaigns (opt-in lists only)
  • Search engine marketing, including paid search ads, with prior approval and within allowed brand guidelines

❌ Prohibited Channels

  • Unauthorized use of Booking.com trademarks in domain names or URL redirects
  • Advertising on coupon or cashback sites that violate Booking.com’s brand guidelines
  • Any form of false advertising or misleading representations of Booking.com’s services
  • Using unsolicited spam email or SMS
  • Promotion through pop-up ads or incentivized traffic sources not disclosed to Booking.com

Commission Payment

  • Approval Timeframe: Commissions are typically confirmed and approved between 30 to 60 days after the traveler’s stay is completed to ensure no cancellations or modifications occur.
  • Minimum Payout Threshold: The minimum commission payment threshold is $100 (or equivalent in local currency).
  • Payment Frequency: Booking.com processes payments on a monthly basis. Payments are typically made by the 15th of the month following the approval of commissions (e.g., commissions approved in January will be paid in mid-February).
  • Payment Methods: Payments are available via bank transfer (wire), PayPal, and other local payment options depending on the affiliate’s country.

In conclusion, Booking.com’s affiliate program is a highly reputable opportunity for travel bloggers, websites, and app developers to monetize their traffic by referring users to one of the largest accommodation booking platforms worldwide. With a strong global brand, competitive commission rates, and straightforward terms, affiliates can expect reliable earnings with proper promotion and compliance with Booking.com’s promotional guidelines.

How to Join Booking.com Affiliate Program

1. Visit the Affiliate Program Page of Booking.com.

2. Click on the “Join Now” or “Sign Up” button to start the registration process.

3. Complete the application form by providing your personal and website details, including your website URL or platform where you intend to promote Booking.com.

4. Submit the application for review by the Booking.com Affiliate Team.

5. Wait for approval, which typically takes a short time if your platform aligns with Booking.com’s requirements.

6. Upon approval, log in to the affiliate dashboard to access your unique affiliate links, banners, and tools to start promoting Booking.com.

7. Integrate the affiliate links or banners into your website or marketing channels to begin earning commissions.

For any inquiries or support during the application process, you can contact the Booking.com Affiliate Team via the contact page provided on their affiliate program website or by email (affiliate@booking.com).
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Booking.com Affiliate Program Summary Table
Website
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Top Market
Mobile App

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Trial
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Commission Type
Commission
4%
Cookies
Sub Affiliate
Affiliate Network
PPC Allowed
Commission Approved

Commission Payment
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