Overview of Tripadvisor Affiliate Program

Tripadvisor, as one of the world’s largest travel platforms, offers a well-established affiliate program that allows partners to earn commissions by promoting its vast range of travel products including hotel bookings, tours, attractions, and restaurants. Leveraging Tripadvisor’s global brand recognition and comprehensive travel inventory, affiliates can monetize their content effectively while providing valuable travel options to their audience.

Commission Structure

• Commission Rates: Tripadvisor affiliate commissions are primarily performance-based and vary depending on the type of product promoted. Typically, commissions are calculated as a percentage of the booking value. For hotel bookings, affiliates can earn anywhere from 50% to 70% of Tripadvisor’s revenue share, which generally translates into a commission rate in the range of 3% to 7% per booking. Some niche product categories like tours and activities may have different commission rates, often lower, usually around 3%.
• Commission Terms: Commissions are paid on a one-time basis per completed booking or transaction. There is no recurring or lifetime commission for returning customers through the same affiliate link.
• Sub Affiliate Program: Tripadvisor’s affiliate program does not support sub-affiliate commissions. Affiliates do not earn commissions on sales made by referred sub-affiliates.
• Cookie Duration: The affiliate tracking cookie typically lasts for 30 days, meaning affiliates get credit for any qualifying bookings made by a referred visitor within that timeframe.
• Program Management: Tripadvisor manages its affiliate program internally but partners with several well-known affiliate networks for technical implementation and tracking. The program is available through networks such as Awin and Impact, making it easy for affiliates to join through established platforms.

Tripadvisor Affiliate Program Promotion Policy

✅ Allowed Promotion Channels:

• Websites and travel blogs
• Email marketing campaigns (with compliance to spam laws)
• Social media platforms like Facebook, Instagram, Twitter
• Paid search and display advertising (subject to network rules)
• Mobile apps and tools integrating Tripadvisor content

❌ Disallowed Promotion Channels:

• Trademark bidding on ‘Tripadvisor’ or closely related keywords in PPC campaigns unless explicitly authorized
• Spam, unsolicited messaging, or misleading advertisements
• Incentivized clicks or fraudulent traffic sources
• Unauthorized use of Tripadvisor’s intellectual property

Commission Payment

• Approval Timeframe: Commissions are typically held for a 30-day period after the sale to account for cancellations or refunds before the commission is approved.
• Minimum Payout Threshold: Affiliates must reach a minimum balance of $50 before payments are issued.
• Payment Schedule: Payments are processed monthly, usually within the first 15 days of the month following commission approval.
• Payment Methods: Affiliates can receive payouts primarily via PayPal. Some affiliate networks may also support direct bank transfers depending on the affiliate’s region and preferences.

Summary

Tripadvisor’s Affiliate Program provides a reputable and trustworthy opportunity to monetize travel-related content. With a reliable cookie duration of 30 days and competitive commission rates on hotel bookings and other travel services, it’s well-suited for travel bloggers, influencers, and website owners. The absence of a sub-affiliate structure is offset by Tripadvisor’s massive consumer brand recognition and diverse product offerings. The promotion policy encourages ethical marketing practices and transparency, ensuring long-term sustainability for affiliates.

For further details and to join, affiliates can visit Tripadvisor’s official affiliate program page via networks like Awin or Impact.