Overview of Rentalcars.com Affiliate Program

Rentalcars.com is one of the world’s leading car rental booking platforms, offering customers access to over 60,000 locations worldwide and partnerships with more than 900 car suppliers. Their affiliate program provides an excellent opportunity for marketers to earn commissions by driving car rental bookings through their platforms. The program is officially managed by Rentalcars.com and widely promoted via key affiliate networks, ensuring affiliates have robust tools and reliable tracking technology.

Commission Structure

• Commission Rates: The program offers commission based on a percentage of the booking value. Commissions typically start from 5% and can go up to 7% depending on the volume and partnership tier the affiliate achieves. Exact tiers and increments vary based on affiliate performance and are clearly detailed upon joining the program.
• Commission Type: Commissions are paid on a per-booking basis — meaning affiliates earn a one-time commission each time a referred customer completes a car rental booking.
• Sub Affiliate: Rentalcars.com does not publicly disclose specific sub-affiliate commissions via their official affiliate details. However, some partner networks may offer sub-affiliate programs with varying rates.
• Cookie Duration: The tracking cookie duration for the Rentalcars.com affiliate program is typically 30 days, meaning any booking completed within 30 days of the user clicking your affiliate link qualifies for commission.
• Affiliate Network Management: The Rentalcars.com affiliate program is managed internally as well as through external reputable affiliate networks including Affiliates by Conversant (formerly Commission Junction), and others such as AWIN depending on the region.

Rentalcars.com Promotion Policy

✅ Allowed Promotion Channels

• Official websites and blogs
• Social media platforms such as Facebook, Instagram, Twitter
• Paid search ads (depending on network terms and Rentalcars.com approval)
• Email marketing campaigns (with opt-in subscribers and compliance with anti-spam policies)
• Comparison and review sites related to travel and car rentals

❌ Prohibited Promotion Channels

• Incentivized traffic (paid-to-click or reward-based promotions)
• Trademark bidding on “Rentalcars.com” and related brand terms in paid search without prior approval
• Pop-ups, pop-unders, and unsolicited spam emails
• Any form of misleading or deceptive advertising
• Coupon or cashback sites not authorized by Rentalcars.com

Commission Payment

• Approval Timeframe: Commissions are typically confirmed and approved within 30 to 45 days after the booking is completed to allow for cancellations or changes.
• Payment Threshold: The minimum payout threshold is commonly set at $50 but may vary depending on the affiliate network managing the program.
• Payment Frequency: Payments are generally processed on a monthly basis. Specific payment dates depend on the affiliate network’s schedule but are usually disbursed around the middle or end of each month for commissions approved in the previous period.
• Payment Methods: Affiliates can receive earnings via popular payment methods such as PayPal, bank wire transfer, or checks, depending on the network policies and affiliate preferences.

Summary

The Rentalcars.com Affiliate Program offers competitive commissions, a solid tracking cookie window, and access to a trusted global brand, making it a strong choice for travel affiliates targeting car rental consumers. By promoting through approved channels and complying with the program’s policies, affiliates can benefit from a streamlined payment process and reliable partnership support. Leveraging Rentalcars.com’s extensive supplier network and global reach, affiliates are well-positioned to monetize traffic related to car hire bookings worldwide.