Overview
Soma is a modern lifestyle and apparel brand that focuses on providing high-quality, comfortable, and stylish intimate wear, loungewear, and sleepwear for women. Founded in 2005, Soma has grown to become a leading name in women’s lingerie and apparel. The company is headquartered in Cincinnati, Ohio, USA. Soma emphasizes innovation in fabric technology and design to ensure their products offer both comfort and functionality.
Soma offers a dedicated mobile application that enhances the shopping experience by allowing customers to browse collections, make purchases, and receive personalized recommendations on the go. This app is available for both iOS and Android devices.
Currently, Soma receives approximately 3 million monthly visits. Its primary markets include the United States, Canada, the United Kingdom, Australia, and Mexico, reflecting an expansive global interest.
Key Features of Soma
- Innovative Fabric Technology: Soma uses proprietary fabrics such as Cool Nights® and InfiKnit® designed for breathability, stretch, and cooling comfort.
- Focus on Comfort and Fit: Product lines are designed to provide superior fit and comfort, catering to diverse body types.
- Wide Product Range: Offers bras, panties, loungewear, sleepwear, and shapewear that blend functionality with fashion.
- Mobile App Shopping: Users can access exclusive deals, track orders, and receive style recommendations via the Soma app.
- Ethical Practices: Soma emphasizes sustainable sourcing and ethical manufacturing processes.
Benefits of Using Soma
- Enhanced Comfort: Customers benefit from garments designed specifically to maximize comfort through fabric innovation and thoughtful design.
- Personalized Fit: Detailed sizing guides and fit options ensure a personalized shopping experience.
- Convenience: With its mobile app and responsive website, shopping is seamless and accessible anytime, anywhere.
- Quality Assurance: Soma products undergo stringent quality control, ensuring durability and satisfaction.
- Customer-Centered: Responsive customer service and curated recommendations ensure excellent buyer support.
Applications of Soma
Soma’s product offerings cater primarily to women looking for everyday comfort combined with style in their undergarments and loungewear. Their innovations in fabric science serve applications such as:
- Everyday intimate wear designed for all-day comfort
- Sleepwear and loungewear aimed at enhancing relaxation and rest quality
- Activewear underlayer options for light fitness and comfort
- Shapewear that supports body confidence without sacrificing comfort
- Gift options and specialty collections designed for specific occasions