Overview of the eHarmony Affiliate Program

The eHarmony Affiliate Program offers affiliates a unique opportunity to earn commissions by promoting one of the most trusted and well-known online dating services globally. eHarmony focuses on serious relationships and uses a scientifically driven matchmaking system, which appeals to a dedicated audience seeking long-term partners. Affiliates benefit from promoting a reputable brand with high conversion potential due to its quality user experience and strong market presence.

Commission Structure

• Commission Rates and Conditions: Affiliates typically earn a fixed commission for each new eHarmony subscriber who signs up through their referral link. The commission is generally a flat fee rather than a percentage of the sale. This fee can vary depending on the affiliate network managing the program and specific promotions at the time.
• One-Time or Recurring Commissions: Commissions are usually paid as a one-time flat rate per converted subscriber, rather than recurring payments. This means affiliates receive compensation only when the customer first subscribes, not for subscription renewals.
• Sub-Affiliate Commissions: Currently, eHarmony’s affiliate program does not offer sub-affiliate commissions, so there is no percentage paid for referrals from affiliates you recruit.
• Cookie Duration: The cookie duration for tracking referrals is typically 30 days, allowing affiliates to earn commissions for user sign-ups that happen within 30 days after the initial click.
• Affiliate Network Partnerships: The eHarmony affiliate program is managed primarily through reputable affiliate networks such as Commission Junction (CJ Affiliate), which provides affiliates with tracking tools, creatives, and reporting features.

eHarmony Promotion Policy

✅ Approved Promotion Channels

• Content websites and blogs related to dating, relationships, and lifestyle
• Search engine marketing (SEM) campaigns complying with eHarmony’s terms
• Social media marketing on platforms such as Facebook, Instagram, and Twitter (following strict ad policy guidelines)
• Email marketing campaigns with properly consented subscriber lists
• Display advertising through approved ad networks

❌ Prohibited Promotion Channels

• Incentivized clicks, including offering compensation for sign-ups
• Pop-ups, pop-unders, and unsolicited spam emails
• Paid search campaigns bidding on eHarmony brand keywords without explicit approval
• Use of trademark terms in domain names, and misleading promotional content
• Promotion on platforms that target underage or inappropriate audiences

Commission Payment

• Approval Timeframe: Typically, commissions are subject to a validation period that can last between 30 to 60 days to verify the subscription’s authenticity and prevent fraudulent leads.
• Minimum Payout Threshold: Affiliates usually need to reach a minimum payout threshold, commonly around $50, before payments are issued.
• Payment Frequency: Payments are generally released monthly, with the exact payout date depending on the affiliate network’s schedule—often by the 15th of the following month after the commissions are approved.
• Payment Methods: Common payment options include PayPal, direct bank transfer (ACH), wire transfer, or checks, depending on the affiliate network’s standard offerings and the affiliate’s country of residence.

Overall, the eHarmony Affiliate Program is a solid opportunity for affiliates targeting users interested in serious dating and relationships. With reliable tracking through established affiliate networks and a brand known for long-term match success, affiliates can enjoy consistent commissions for quality leads while adhering to straightforward promotional guidelines.