2Performant Affiliate Program 2025

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What is 2Performant?

Overview

2Performant is a leading performance marketing and affiliate marketing platform that was launched in 2010. It operates primarily in the field of digital marketing, providing businesses with tools to manage and optimize their affiliate programs effectively. The company is headquartered in Bucharest, Romania, and has established itself as a prominent player in Eastern Europe and beyond.

2Performant offers a mobile application that allows affiliates and advertisers to track performance, manage campaigns, and communicate on the go, enhancing accessibility and real-time management.

The platform currently attracts an average monthly traffic of over 350,000 users, comprising both affiliates and advertisers. Its major markets are centered in Eastern and Central Europe, with the top five countries being Romania, Bulgaria, Poland, Hungary, and the United Kingdom. This geographic diversity reflects its growing influence in the European digital marketing landscape.

Key Features of 2Performant

  • Comprehensive Affiliate Network: Connects advertisers with thousands of affiliates, including influencers, bloggers, and content creators across multiple niches.
  • Real-Time Tracking and Reporting: Offers advanced tracking technology that provides real-time data on clicks, conversions, and commissions ensuring transparency and precise campaign analytics.
  • Flexible Commission Models: Supports various commission structures such as CPS (Cost Per Sale), CPL (Cost Per Lead), and CPA (Cost Per Action), allowing customization based on campaign goals.
  • Automated Payment System: Ensures timely and secure payments to affiliates through various payment methods, helping maintain strong partner relationships.
  • Multi-Currency and Multi-Lingual Support: Designed for international use with payment and interface options catering to different languages and currencies.
  • User-Friendly Dashboard: Both advertisers and affiliates have access to intuitive dashboards that simplify campaign management, performance insight, and communication.
  • Fraud Prevention Measures: Implements advanced fraud detection techniques to ensure the quality and integrity of affiliate traffic and conversions.

Benefits of Using 2Performant

  • Cost-Effective Marketing: Only pay for measurable results, reducing wasted ad spend and optimizing ROI.
  • Access to a Diverse Affiliate Base: Gain exposure through a wide range of affiliates across multiple verticals, expanding market reach.
  • Scalable Campaigns: Easily scale campaigns up or down depending on performance and business needs without long-term commitments.
  • Transparent Performance Metrics: Detailed analytics improve decision-making and strategic planning for advertisers and affiliates alike.
  • Enhanced Communication Tools: Built-in messaging and support features facilitate collaboration and quick issue resolution.
  • Trusted by Leading Brands: The platform hosts numerous reputable companies, enhancing credibility and attracting high-quality affiliate partners.

Applications of 2Performant

2Performant is widely used by e-commerce businesses, online service providers, and digital content platforms seeking to boost sales and leads through affiliate marketing. Retailers leverage the platform to grow their customer base by partnering with bloggers and influencers, while service companies use it to acquire leads and subscriptions efficiently.

Additionally, content creators and affiliates utilize 2Performant to monetize their audience by promoting products and services that align with their niche. The platform’s flexibility in commission models supports various marketing campaigns ranging from product launches to seasonal promotions, making it an essential tool in the digital marketing ecosystem.

2Performant Pricing Policy

Is There a Free Plan? Features of the Free Plan

2Performant offers a free account option primarily designed for publishers (affiliates) who want to join affiliate programs without any upfront cost. This free access allows publishers to browse and join multiple affiliate programs listed on the platform, access real-time performance tracking, and receive payments through the platform without subscription fees.

However, for advertisers (merchants), there is no fully free package because the platform’s value is in providing dedicated affiliate program management tools, which come with costs tied to running campaigns.

Is a Trial Period Available?

2Performant does not advertise a specific free trial period for its paid plans. Instead, the platform lets advertisers create and test campaigns on a pay-for-performance basis, effectively allowing users to “try out” the system through real campaign activity without mandatory subscription commitments.

This means advertisers can start with a minimal investment in commissions to affiliates and see results before scaling up, rather than committing upfront to fixed monthly fees without insights.

Starting Price and Breakdown of Pricing Plans

2Performant’s pricing model is fundamentally performance-based with no monthly subscription fees for advertisers. The platform charges commissions based on successful sales or agreed-upon affiliate actions, aligning costs directly with results.

Advertisers (Merchants)

  • There is no fixed monthly or annual subscription fee.
  • Advertisers pay commissions only when affiliate conversions occur, meaning a “pay for performance” model.
  • In addition, a platform fee is deducted from the commission payments, which is typically a small percentage (often around 7-10%) of the commission value.
  • No upfront costs or long-term contracts are required, providing maximum flexibility.

Publishers (Affiliates)

  • The platform is free to join and use for publishers.
  • Payment processing fees apply to affiliate earnings when withdrawing money, which are standard fees related to payment methods (bank, PayPal, etc.).

Summary of Payment Model

2Performant operates on a model of “use what you pay for”, meaning advertisers pay based on actual affiliate conversions rather than fixed or recurring fees. There is no one-time, weekly, or annual subscription; fees correspond directly to performance outcomes. Publishers pay no subscription fees but are responsible for minor payment processing costs when transferring earnings.

This pricing policy makes 2Performant an attractive option for businesses seeking scalable, results-driven affiliate marketing solutions without the risk of paying fixed fees regardless of outcomes.

2Performant Affiliate Program

Overview of 2Performant Affiliate Program

2Performant is a leading affiliate marketing platform based in Europe, known for offering a diverse range of affiliate programs across varied niches such as e-commerce, services, and digital products. Established with a focus on transparency and efficiency, 2Performant connects advertisers and publishers through an easy-to-use, results-driven interface. The platform supports affiliates worldwide and has consistently updated its tools and policies to meet modern marketing demands.

Commission Structure

  • Commission Rates: 2Performant offers flexible commission structures that vary depending on the advertiser’s campaign. Commissions can be either a percentage of the sale value, typically ranging from 5% to 30%, or fixed amounts per lead or sale. The exact rate depends on each campaign’s terms set by the advertiser.
  • Recurring vs One-time: Most programs pay one-time commissions per conversion, but some subscription-based advertisers offer recurring commissions that continue for the duration of the customer’s subscription (often monthly).
  • Sub Affiliate Commissions: 2Performant supports sub-accounts for affiliates. Affiliates can earn commissions on referred sub-affiliates, typically receiving 5% to 10% of the sub-affiliate’s earnings, though this depends on each program’s rules.
  • Cookie Duration: The standard cookie period on 2Performant averages between 30 to 90 days, set per campaign by advertisers. This allows affiliates to receive credit for conversions happening within that window after initial clicks.
  • Network Management: 2Performant is an independent affiliate network and manages all affiliate programs internally via its own platform. There is no external commission split with other affiliate networks; all tracking, reporting, and payouts occur directly through 2Performant’s system.

2Performant Promotion Policy

✅ Allowed Promotional Channels:

  • Content websites and blogs
  • Email marketing (following GDPR and anti-spam regulations)
  • Social media platforms including Facebook, Instagram, and LinkedIn
  • Search engine marketing (SEM) with proper use of non-branded keywords
  • Native advertising and display ads
  • Coupon and deal sites (where permitted by the advertiser)

❌ Prohibited Promotional Methods:

  • Spamming or unsolicited bulk messaging
  • Use of trademarked or branded keywords without permission when prohibited
  • Pop-up ads or aggressive pop-unders
  • Incentivized clicks or fraudulent traffic generation
  • Promotion on adult content or illegal sites

Commission Payment

  • Approval Timeframe: Commissions are typically approved within 30 to 45 days after the conversion, to account for returns, cancellations, and validation.
  • Minimum Payout Threshold: Affiliates must accumulate a minimum balance of 50 EUR or equivalent to request a payment.
  • Payment Frequency: Payments are processed monthly, with payouts usually made between the 5th and 10th of the following month.
  • Payment Methods: Affiliates can receive payments via bank transfer (SEPA) or PayPal, with other methods available on request depending on the affiliate’s country.

Overall, the 2Performant Affiliate Program offers a robust and transparent platform for affiliates operating globally, providing competitive commissions, flexible promotional options, and reliable payouts. Their independent management of affiliate campaigns fosters trust and ensures affiliates have direct access to campaign analytics and earnings data.

How to Join 2Performant Affiliate Program

Here are the steps to join the 2Performant affiliate program:

1. Visit the Affiliate Program Page on the 2Performant website.
2. Create a free 2Performant account by providing your personal and payment details.
3. Verify your email address through the confirmation email sent to you.
4. Log in to your account and browse available affiliate campaigns.
5. Apply to the affiliate programs that interest you and wait for approval from advertisers.
6. Once approved, start promoting the advertisers’ products or services using your unique affiliate links.
7. Track your performance and commissions through the 2Performant dashboard.

If you need assistance or have questions, you can contact their support team via email at contact@2performant.com or use the contact page on their website.
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2Performant Affiliate Program Summary Table
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Mobile App

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