Overview of the Alza.at Affiliate Program

Alza.at, part of the well-known Alza Group operating across several European countries, is one of the largest online retailers focusing on electronics, computers, home appliances, and consumer goods. Their affiliate program provides marketers and publishers an excellent opportunity to monetize their traffic by promoting a vast range of products from a trusted brand with strong market recognition in Austria and the surrounding region.

The program targets affiliates who can leverage various marketing channels to drive qualified traffic to Alza.at, earning commissions on completed sales. With a competitive commission structure, reliable payments, and a cookie policy designed to reward affiliates for their conversions, the Alza.at affiliate program caters to both beginners and seasoned affiliate marketers.

Commission Structure

• Commission Rates: The Alza.at affiliate program offers tiered commissions based on product categories. The rates are predominantly percentage-based, starting from 4% on electronics and going up to 8% on select consumer goods categories. Certain promotions may offer special higher rates during campaign periods.
• Commission Conditions: Commissions are awarded on a one-time purchase basis per customer. Recurring commissions for subscription products or repeated purchases are generally not provided unless explicitly stated during seasonal campaigns.
• Sub-Affiliate Program: Currently, the Alza.at affiliate program does not support a sub-affiliate (multi-tier) commission structure.
• Cookie Duration: The tracking cookie duration is 30 days. This means affiliates earn commissions on purchases made within 30 days after the initial click-through.
• Affiliate Network Management: Alza.at manages its affiliate program in-house, meaning affiliates register and track their performance directly on Alza’s affiliate platform without third-party affiliate networks involvement.

Alza.at Promotion Policy

✅ Allowed Promotional Channels

• Content websites and blogs focusing on electronics, gadgets, and consumer goods.
• Search engine marketing (SEM) including Google Ads, provided keywords and brand bidding comply with Alza’s guidelines.
• Social media advertising such as Facebook, Instagram, and Pinterest.
• Email marketing, subject to compliance with anti-spam laws and Alza’s affiliate standards.
• Comparison shopping websites, forums, and YouTube channels focused on product reviews and technology.

❌ Prohibited Promotional Channels

• Spam, unsolicited messaging, or any form of misleading advertising.
• Trademark bidding or using Alza brand in domain names without prior consent.
• Incentivized clicks or reward-based traffic that violates program guidelines.
• Negative publicity, trademark infringement, or any approach that could harm Alza’s brand reputation.
• Coupon sites not pre-approved by Alza.

Commission Payment

• Approval Time: Commissions are typically approved within 30 to 60 days after the customer completes their purchase to allow return and cancellation periods to lapse.
• Minimum Payout Threshold: Affiliates must reach a minimum of €50 in earned commissions before a payout is processed.
• Payment Frequency: Payments are made monthly, generally within the first two weeks of the following month after commission approval.
• Payment Methods: The program supports payments via bank transfer (SEPA) primarily. Currently, PayPal is not listed as a standard payment method.

Overall, the Alza.at affiliate program is a solid option for affiliates specializing in technology and consumer electronics niches within the Austrian and broader European markets. Its in-house management ensures direct communication and transparent tracking, while competitive commission rates and a straightforward cookie policy help maximize earnings. By adhering to the promotion policies and focusing on quality traffic, affiliates can effectively capitalize on the Alza brand’s strong presence.