Overview
Naranga is a cutting-edge digital marketing and mobile ad platform that specializes in delivering high-quality traffic acquisition solutions primarily for mobile app developers and advertisers. Founded in 2013, Naranga has established its headquarters in Ireland, serving a global clientele with a strong emphasis on performance-driven advertising.
Naranga focuses on app marketing and user acquisition through real-time bidding (RTB) and programmatic advertising technology, enabling advertisers to reach highly targeted audiences with precision. The platform supports seamless integration via SDKs and APIs.
Yes, Naranga provides a mobile-friendly platform for advertisers and publishers to manage campaigns, track performance, and optimize results on the go, although its core offering remains within mobile advertising technology rather than a consumer-facing app.
Currently, Naranga handles an approximate monthly traffic volume reaching millions of active users worldwide, positioning itself as a reliable ad network with notable reach.
The top five markets driving Naranga’s traffic and advertising focus include:
- United States
- United Kingdom
- India
- Germany
- Brazil
Key Features of Naranga
- Real-Time Bidding (RTB): Enables advertisers to bid dynamically for ad impressions to maximize campaign efficiency.
- Programmatic Ad Buying: Fully automated media buying to target the right audiences at scale.
- Advanced Targeting Options: Includes geo-targeting, device targeting, carrier targeting, and behavioral targeting to optimize user acquisition.
- SDK Integration: Supports easy integration with mobile apps for seamless tracking and monetization.
- Robust Analytics and Reporting: Comprehensive performance metrics and campaign dashboards for real-time insights and optimization.
- Fraud Detection Mechanisms: Designed to ensure high-quality traffic and prevent invalid clicks or impressions.
Benefits of Using Naranga
- High-Quality User Acquisition: Focus on delivering genuine users that engage, reducing wasted ad spend.
- Global Reach: Ability to target key international markets with customizable criteria.
- Cost Efficiency: Real-time bidding helps advertisers optimize bids and maximize ROI on ad spend.
- Ease of Use: User-friendly interface and integration options make campaign management straightforward.
- Transparency and Control: Detailed analytics and fraud prevention tools increase trust and campaign oversight.
Applications of Naranga
Naranga’s platform is primarily used by:
- Mobile app developers seeking user acquisition campaigns to boost downloads and active users.
- Advertisers looking to leverage programmatic mobile advertising for performance marketing.
- Publishers and ad networks aiming to monetize inventory through Naranga’s demand sources.
- Agencies managing multiple clients’ mobile marketing campaigns requiring precise targeting and data insights.
- Businesses entering new global markets who require reliable and scalable mobile advertising solutions.