### Overview

24Metrics is a **performance marketing tracking and analytics platform** specializing in real-time affiliate marketing solutions. Founded in **2011**, the company is **headquartered in Berlin, Germany**, with a focus on providing sophisticated tracking technology and anti-fraud measures for advertisers and affiliates in diverse verticals such as finance, gambling, e-commerce, and more.

Currently, 24Metrics offers a **mobile-friendly platform** but does not provide a standalone mobile app. Their solution is designed to be accessible across devices via web browsers, ensuring flexibility and convenience for users on the go.

The platform attracts an estimated **monthly traffic of approximately 200,000 visitors**, primarily from highly active affiliate markets. The top five countries contributing to its traffic include **Germany, United States, United Kingdom, Canada, and India**. This geographical distribution highlights the platform’s strong presence in both European and North American markets with growing adoption in Asia.

### Key Features of 24Metrics

#### Real-Time Tracking and Analytics
24Metrics provides **robust real-time tracking** that allows advertisers and affiliates to monitor campaign performance with minute-by-minute updates. This capability helps optimize campaigns promptly to maximize ROI.

#### Anti-Fraud Protection
One of the standout features is its **advanced anti-fraud system** that uses machine learning algorithms to detect and prevent fraudulent traffic. This protects advertisers from invalid clicks and conversions, ensuring higher data integrity and trustworthiness.

#### Customizable Attribution Models
The platform supports **multiple attribution models** such as last-click, first-click, and multi-touch, enabling marketers to understand the exact impact of different customer touchpoints throughout the sales funnel.

#### Integration with Multiple Traffic Sources
24Metrics easily integrates with popular ad networks, affiliate programs, and third-party tools, providing a **centralized dashboard** for all campaign data. This streamlines management and improves workflow efficiency.

#### Conversion Management and Reporting
Users benefit from customizable conversion tracking and detailed reporting features that cover traffic sources, device types, geolocation, and other key performance indicators. The reports can be exported for further analysis.

### Benefits of Using 24Metrics

– **Enhanced Campaign Transparency:** Real-time data visibility allows for faster decision making and campaign optimization.
– **Fraud Reduction:** Advanced detection tools minimize budget waste on invalid traffic.
– **Scalability:** Suitable for small affiliates as well as large enterprises due to flexible pricing and features.
– **Improved Attribution:** Multiple models help marketers accurately credit conversions, improving marketing strategy insights.
– **User-Friendly Interface:** Designed for marketers with varying levels of technical expertise, offering an intuitive dashboard and clear reporting.

### Applications of 24Metrics

24Metrics is widely used across **digital marketing verticals** where affiliate tracking and performance measurement are essential, including:

– **Finance:** For tracking leads, deposits, and account openings from affiliate channels.
– **Gambling and iGaming:** Monitoring user registrations, deposits, and conversions in sportsbooks and casinos.
– **E-commerce:** Tracking sales and customer acquisition from affiliate referrals.
– **Mobile Marketing:** Optimizing app installs and in-app actions within affiliate campaigns.
– **Lead Generation:** Measuring quality and volume of leads generated via affiliate partners.

Through its comprehensive tracking and fraud prevention features, 24Metrics empowers advertisers and affiliates to manage performance campaigns effectively, reduce risks, and maximize profit potential.